For SMBs’ Tight Budgets, Location Data Analyzing Foot Traffic Should Pay For Itself
AreaMetrics’ Carey and Brandon Bennett have found that analyzing brick-and-mortar foot traffic data is key to understanding the in-store impact of every marketing dollar spent.
By Daniel Parisi, Mar 11th
GeoMarketing 101: What Is Indoor Positioning?
The two main practical applications of indoor positioning play off each other nicely: navigational assistance for the customer and analytics data for the business.
By Daniel Parisi, Mar 10th
Personal Beacons Are The Gateway To Wider Retail Acceptance, Says Signul
In-home use cases show that the technology can be used for more than just push notifications.
By Daniel Parisi, Mar 9th
As Late Beacon Adopters, Healthcare And Travel Businesses Slowly Catch Up To Retail
Airports are demonstrating new use cases for location technology.
By Daniel Parisi, Mar 8th
Online And Offline Retail Budgets Unite, As Marketing Silos Still Remain
‘Omnichannel’ may be a somewhat maligned buzzword, it’s nevertheless steadily becoming a universally accepted way of doing retail business, Gartner attests.
By Daniel Parisi, Mar 8th
What3Words Fills In Location Blanks For Businesses And Consumers, No Address Needed
The best point of entry to a place doesn’t necessarily correspond to its official listing.
By Daniel Parisi, Mar 7th
Local Ads Need To Inspire First, Inform Second
To combat mobile’s perennial ‘fat fingers’ false click problem, emotionally engaging creative is a first line of defense, says Retale’s Pat Dermody.
By Daniel Parisi, Mar 4th
How Digital Out Of Home Is Merging Public And Personal Spaces
Following the merger of Titan and Control Group, the newly formed Intersection is looking to expand urban marketing with geofencing and smartphone interaction.
By Daniel Parisi, Mar 3rd
RetailNext’s New Venture Tracks Products, Not People
The newly formed Acuitas Digital Alliance's first project can tell retailers how customers are interacting with products — like which ones are being picked up first and which are being put back.
By Daniel Parisi, Mar 2nd
Brands Largely Miss The Mark On Pinterest As Foot Traffic Tool
While some brands like Sephora are ahead of the curve on using Pinterest to drive customers to physical stores, their efforts are still marred by inaccurate location information.
By Daniel Parisi, Mar 1st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th