Analysis As Business Grows, Foursquare Offers ‘Location Philanthropy’ "'Foursquare for Good' is Foursquare’s first dedicated, data-focused philanthropy program aimed at making the world a better, smarter, safer, more inclusive place through the power of location technology," says Foursquare's Sarah Spagnolo.
Analysis iHeartMedia And Jelli Tap Foursquare To Track Radio Ad Effectiveness “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and drive awareness, engagement and sales,” said iHeartMedia's Brian Kaminsky.
News How Placed And Adobe Are Closing The Loop Around Attributing “Linear” TV Ads To Offline Store Visits "Over half of TV buys on Adobe Advertising Cloud feature advanced attribution linking online/offline performance to TV ad buys, whether it’s through TV-to-website conversion reporting, brand surveys, or offline sales attribution," says Adobe's Patrick Rubin.
Analysis How Marketers Need To Build Loyalty Programs Now "Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove.