Attribution Provider Arrivalist Brings In Location Ad Sales Vet James Smith As CRO
"I look forward to uncovering the advertising tactics that are most effectively driving transactions for marketers who have too often had to rely on proxy metrics and biased reporting," says Smith.
Location analytics and attribution company Arrivalist has named ad tech veteran James Smith as Chief Revenue Officer, General Manager.
Smith brings over a decade worth of ad sales experience to the attribution specialist. Among his previous posts, Smith as the first CRO at Huffington Post in 2006, and went on to similar ad sales leading roles at Flixster/Rotten Tomatoes. He was most recently at Verve, where he served as CRO from 2013-15.
As he has in previous posts, Smith will oversee all revenue and marketing efforts at Arrivalist, which is releasing its latest cross-platform analytics tool. Dubbed Arrivalist 3.0, the upgraded platform promises to deliver marketers “comprehensive media exposure and visitation reporting accurate down to 30 feet” and is based on a network of more than 120 million devices to supply that data.
“Marketers are hungry for a truly independent and objective mobile location attribution product that is both scalable and statistically bulletproof. Arrivalist has quietly been offering exactly that to a large base of loyal customers for several years, and I’m excited to serve these clients while bringing the new A3 product to a broader set of marketers,” Smith said. “I look forward to delivering actionable insights about customers’ offline purchase journeys, and uncovering the advertising tactics that are most effectively driving transactions for marketers who have too often had to rely on proxy metrics and biased reporting.”
“James has an incredible track record for leading innovative companies through dramatic growth,” added Cree Lawson, Arrivalist Founder and CEO. “We’re excited to bring James on board to turn the demand for Arrivalist services in to sustained value for our customers. James shares our vision for delivering the most objective, statistically significant and granular insights available in a rapidly evolving market.”
In terms of his initial goals as he takes on the CRO spot, Smith told GeoMarketing that his first main charge is to focus primarily on “presenting Arrivalist to brands beyond the blue-chip travel and tourism marketers that already renew with Arrivalist at an industry leading rate.”
“Over the past six years, Arrivalist has built a very impressive SaaS data platform, providing deep consumer insights and an independent, objective evaluation of marketers’ advertising effectiveness for more than 130 travel and tourism marketers,” Smith continued. “With ‘A3’ — Arrivalist’s latest and significant platform enhancement — Arrivalist is an even more compelling solution for other marketer verticals.”
As location data continues to evolve to encompass Connected Intelligence and voice-activation as a way of bringing connected consumers to brick-and-mortar business, we also asked Smith what marketing tech trends is he most interested in exploring as he looks to 2018.
“There is still so much more opportunity re: providing marketers with even stronger solutions regarding connecting offline/online commerce and online/offline consumer behavior,” Smith said. “To help marketers with this puzzle continues to be my focus.”