Attention Agencies And Brands, The Place Conference Is Coming
The September 21st event brings together the biggest minds in location marketing at the University of Chicago’s Gleacher Center.
Location and proximity marketing tools and data are no longer a “niche” concept or a subset of mobile advertising. As the signals that connect consumers digital devices become central in both private and business, indoor and outdoor, commercial and public places, brands and agencies need to understand not only where location technology is right now, but where it’s headed.
Panel discussions will offer practical and tactical uses of location technology in action and address proximity marketing, indoor location and its ability to influence customer experience, as well as location analytics for attribution, audience segmentation and business intelligence. Connecting online and offline is one of the key themes of the event.
Case studies that showcase current place-based marketing deployments will demonstrate and define the idea of “best practices” across a range of industries including retail, consumer packaged goods, transportation, health and wellness, and sports/entertainment. The growing roster of speakers include Google, Foursquare, Philips Lighting, Mastercard, xAd, Aisle411, Unacast, PlaceIQ, NinthDecimal, Yext and other technology companies and brands.
For Agency Eyes Only: In addition to the main conference on Wednesday Sept. 21st, the Place Conference and its sponsor, the Local Search Association, will host a two-hour agency workshop on Tuesday, Sept. 20th. That program will feature a more direct conversation and hands-on guidance with specific examples of real-world location technology being used to expand advertising campaigns.
The ascendancy of mobile devices and the merger of online and offline experiences has created new opportunities and new challenges for marketers and brands. The Place Conference is the place to come away with full understand of cross-platform proximity marketing, indoor experiences and location analytics. Multi-location brands, retailers, and agencies can’t afford to miss it.
Among the items on the day’s agenda:
- What Is The Physical Web?
- Beacons in Action: Real World Examples
- Offline to Online Retargeting
- Brand and Retail Case Studies
- Smart Lighting and Indoor Location
- Solving the Location Data Accuracy Problem
- Wayfinding & Indoor Maps: Two Case Studies
- Fighting Amazon with Proximity and Mobile Loyalty
- Reconciling Location, Personalization & Privacy
- Can Location Save Mobile Advertising?
*We should note that GeoMarketing is the official media partner of the event.