Apple Offers Same-Day Delivery Through Apple Store App Via Postmates Couriers
While the tech giant has offered certain products through Postmates previously, this appears to be the first time that it’s taking orders through its native app.
Apple appears to be offering same-day delivery of certain products in its Apple Store app through a partnership with Postmates, MacRumors reported Wednesday, indicating an increased eagerness by the tech giant to capitalize on consumers’ “need-it-now” desires in today’s on-demand economy.
Apple products have previously been available for order through Postmates’ own app, but this is the first time that Apple has offered same-day delivery on orders through its own branded app. The order must be placed in a city where Postmates operates, though, since the delivery appears to rely on Postmates couriers.
After an order is sent, the Apple Store offers live-tracking options that let customers know where their item is and track it to their delivery location, much in the same way that Postmates does on its own.
The “uberfication” of everything has been well documented, with dozens of physical retailers partnering with on-demand delivery apps in order to boost sales to customers who expect to be able to make purchases with the touch of a button. But by offering the delivery through its native store app, Apple is taking things a step further — seemingly streamlining the process for a customer who is shopping within the Apple Store app.
The move also hints that the company may be eager to expand on-demand delivery to bigger-ticket items; customers are used to ordering a meal or a roll of paper towels on Postmates, but perhaps not heftier tech products that they would traditionally pick up in the Apple store.
Apple did not respond to request for comment at press time, but if the company continues deliveries in this way, it could increase store sales — as well as give a whole new meaning to the phrase “mobile computing.”