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Apple Maps Expands Detailed Transit, Shared Mobility Info To Paris

Aimed at both Parisian commuters and tourists, Apple Maps now has transit details for 40 cities around the world.

After a series of efforts to cover the streets of major cities and connecting roadways over the past two years, Apple Maps is also making a special effort to go underground, as Paris is now among 40 cities to have transit information covered with the recent iOS 10.3 update.

The 116-year-old Paris Métro is the second busiest in Europe, carrying roughly 4 million people daily across 300 stations.

Apple Paris Transport 3D

The new additions in Apple Maps for Paris also looks ahead to changing habits in transportation. In addition to details about getting from one station to another, Apple Maps also contains information from shared mobility providers such as Vélib’/JCDecaux and electric vehicle charging stations from Cirrantic/Moovility.

Apple Maps’ Paris focus also strives to make dining out easier by connecting its app to reservation and restaurant reviews from Michelin/BookaTable and La Fourchette/The Fork.

The Paris update also promotes better use of Apple’s improved voice-activated assistant, Siri.  For hands-free navigation when biking or walking, just use Apple Watch on your wrist and say “Hey Siri, get me directions to…” to confirm and automatically start navigating. You can even ask Siri to search along route for the closet coffee shop or bank.

Location technology the center of “intelligent agents” like Siri and the commerce that they can drive. And Apple and Google have been keenly aware how travelers are particularly dependent on how “connected knowledge” that draw on mapping and businesses’ consumer-facing info are.

As Google and Uber have added more location sharing features available to aid users both at home and far away, Apple’s additions to its city maps also promises to make its apps more useful — and ultimately, increase the value of Siri and its other Internet of Things tools and products.

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.