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Amazon Says Prime Day Spreads Success To SMBs Globally

Worldwide, purchases from SMBs via Amazon exceeded more than $1 Billion during the Prime Day period, the e-tail giant says.

Tea Forte, One Savvy Life, Stand Steady, and Petcub may not be household brand names, but they’re among the SMBs from around the world that saw the benefit of Amazon’s 36-house discount “holiday” from Amazon Prime shopping members.

To be sure, Amazon Prime Day has resulted in a slow down in foot traffic for major retailers in past years. But for local businesses, Amazon has become something of a “frenemy,” with some finding success by becoming vendor partners.

The claim that SMBs worldwide generated a $1 billion from Prime Day is meant to back up Amazon’s view of itself as more of a friend to local businesses.

Still, grocers represent one local business category that may have trouble viewing Amazon on positive terms, particularly since Amazon’s acquisition of Whole Foods last year.

For the first time, U.S. Prime members celebrated Prime Day with a week of savings at Whole Foods Market. Members saved millions of dollars at Whole Foods Market with Prime Day deals, of which the best-selling deal was organic strawberries.

Prime Day’s deals also led to he biggest event ever for Echo devices with screens, Echo Show and Echo Spot. The Echo Look, an offshoot of the flagship Echo that launched last month, was discounted by 50 percent during Prime Day, more than any other Echo device, analysis from L2 noted. The flagship Echo device is discounted by 30 percent, down from last year’s 50% off deal. The degree to which Amazon discounts its own devices is telling of where the company wants to accelerate user adoption, indicating that this year the Echo Look is a major initiative.

While Amazon doesn’t offer specifics about total sales, Jeff Wilke, CEO Worldwide Consumer, Amazon, did present a sunny summary of what Prime Day means to the company and its shopping club members.

“Prime Day offers us a unique opportunity to thank Prime members with our best deals,” said Wilke. “Extending Prime Day to a day and a half this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership. All of this was made possible because of our many valued associates – the global team that continues to make Prime Day bigger and better.”

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.