Amazon Alexa And OpenTable Will Show You To Your Table Now

“With OpenTable’s Alexa skill, booking a restaurant reservation is as easy as saying ‘Alexa, ask OpenTable to make me a reservation’ at your favorite restaurant and you’ll be set," says OpenTable's Catherine Porter.

Just as the pre-orders of the Amazon Echo Show have arrived at consumers’ homes, OpenTable has added a new Alexa skill within that screen version of the voice-activated Connected Intelligence device so users can get a look at the restaurant reservations they make.

Pre-orders for the $299 Echo Show began last month with, promising consumers “everything you love about” its voice-activated assistant, Alexa, along with the ability to watch video flash briefings and YouTube, see music lyrics, security cameras, photos, weather forecasts, to-do and shopping lists, and more.

Tell And Show

The influence of voice-activation and connected intelligence is already threatening to up-end traditional advertising and even calls into question the value of a website, as Birchbox CEO Katia Beauchamp has opined.

The rapid rise of Connected Intelligence and the digital voice assistants that provide direct answers to users’ search queries and requests also calls into the question how people will use the apps.

Instead of pressing buttons on a virtual box on a smartphone, apps will be ever-present in the background of users’ lives, ready act when a service is called upon or even anticipating what a consumer wants before they even ask for it.

Connected Reservations

That’s the world Priceline-owned OpenTable, which seats more than 22 million diners per month via online bookings across more than 42,000 restaurants, is preparing for.

“We’re thrilled to provide diners with an updated Alexa skill for the Echo Show to help diners book reservations at thousands of restaurants across the U.S.,” said Catherine Porter, OpenTable’s SVP of Strategy and Business Development. “With OpenTable’s Alexa skill, booking a restaurant reservation is as easy as saying ‘Alexa, ask OpenTable to make me a reservation’ at your favorite restaurant and you’ll be set.”

Considering that OpenTable’s parent, Priceline, is interested in ensuring that consumers book their travel plans with then, it’s also likely that the Alexa skills generated today will help boost usage for both entities.

As an example of how OpenTable might be able to connect Priceline to its users, the reservation platform is currently running a campaign showing how its users will “fly for food.”

According to the survey, two-thirds (66 percent) of Americans would select a travel destination based solely on its culinary offerings, while more than half (52 percent) have already traveled to the country of origin of their favorite cuisine.

“Americans are redefining their travel bucket lists not by where they want to go, but by what they want to eat,” said Caroline Potter,OpenTable’s chief dining officer. “While traveling, they’re also not afraid to experiment with local cuisine, and make more adventurous dining decisions.”

With that in mind, don’t be surprised if, someday soon, Alexa is asked to book a table and flight to a culinary hotspot at the very same time.

About The Author
David Kaplan David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.