GeoMarketing from Yext is a news publication covering the impact of existing and emerging digital technology on real-world customer relationships. We’re particularly focused on how CMOs, agency professionals, and related vendors assist major brick-and-mortar businesses in managing a diversity of digital touchpoints across their marketing efforts to connect customers to their physical places.
We report on, analyze, and profile the brands, agencies, publishers, market researchers, and tech vendors driving or supporting the emergence of various online-to-offline (O2O) technologies such as mobile, social, intelligent search, AR/VR, IoT, AI, and the world of intelligent assistants (Alexa, Siri, Okay Google, Cortana) — always striving to serve our readers as the most complete resource for news related to connected intelligence.
Yext, which owns GeoMarketing, puts business on the map.
Yext is defining a new category called digital knowledge management, which helps businesses manage all of the public facts that they want consumers to know across the digital ecosystem. The Yext Knowledge Engine™ lets companies manage their digital knowledge in the cloud and sync it to over 100 services in the PowerListings Network®. Yext Listings, Pages, and Reviews help businesses around the globe facilitate face-to-face and digital interactions that boost brand awareness, drive foot traffic, and increase sales.
A New York City-based journalist for over 20 years, David Kaplan is Director of Industry Insights for Yext. He is also co-host of Yext’s weekly podcast, CMO On The Go. He previously served as managing editor of GeoMarketing from Yext and has held editor and reporter roles at AdExchanger, GigaOm/paidContent, Adweek, and MediaPost.
Lauryn Chamberlain @laurynchamberla
Lauryn Chamberlain is Marketing Manager & Content Strategist at Yext, where she co-hosts & produces the weekly podcast, CMO On The Go. In her current role, Lauryn is also responsible for overseeing Yext’s social media strategy. Lauryn was previously the Associate Editor of GeoMarketing from Yext.