GeoMarketing from Yext is a news publication covering the impact of existing and emerging digital technology on real-world customer relationships. We’re particularly focused on how CMOs, agency professionals, and related vendors assist major brick-and-mortar businesses in managing a diversity of digital touchpoints across their marketing efforts to connect customers to their physical places.
We report on, analyze, and profile the brands, agencies, publishers, market researchers, and tech vendors driving or supporting the emergence of various online-to-offline (O2O) technologies such as mobile, social, intelligent search, AR/VR, IoT, AI, and the world of intelligent assistants (Alexa, Siri, Okay Google, Cortana) — always striving to serve our readers as the most complete resource for news related to connected intelligence.
Yext, which owns GeoMarketing, is the leading Digital Knowledge Management platform.
Yext is the leading Digital Knowledge Management (DKM) platform. Our mission is to give companies control over their brand experiences across the digital universe of maps, apps, search engines, voice assistants, and other intelligent services that drive consumer discovery, decision, and action. Today, thousands of businesses including brands like Taco Bell, Rite Aid, and Steward Health Care use the Yext Knowledge Engine™ to manage their digital knowledge in order to boost brand engagement, drive foot traffic, and increase sales.
Yext has been named a Best Place to Work by Fortune and Great Place to Work® as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, San Francisco, Shanghai, Tokyo and the Washington, D.C. Area. For more information, visit yext.com.
A New York City-based journalist for over 20 years, David Kaplan is Director of Industry Insights for Yext. He is also co-host of Yext’s weekly podcast, CMO On The Go. He previously served as managing editor of GeoMarketing from Yext and has held editor and reporter roles at AdExchanger, GigaOm/paidContent, Adweek, and MediaPost.
Lauryn Chamberlain @laurynchamberla
Lauryn Chamberlain is Marketing Manager & Content Strategist at Yext, where she co-hosts & produces the weekly podcast, CMO On The Go. In her current role, Lauryn is also responsible for overseeing Yext’s social media strategy. Lauryn was previously the Associate Editor of GeoMarketing from Yext.