66% of consumers who own a stand-alone Digital Voice Assistant use their smartphone for fewer activities

By David Kaplan Feb 15, 2018 9:10AM

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Analysis What Brands Need To Know About The Emerging Voice-First Era “If you're not discoverable via Alexa or Google, then you're going to have big issues, because somebody is going to be discoverable – and it could be your rival,” says Modev’s Pete Erickson ahead of next week’s Voice Summit.

By David Kaplan, Jul 17th

Analysis McDonald’s Owns ‘Quick And Easy’ Among QSR Customers — Rivals Need To Look Other Values To Compete "Rather than follow McDonald's into value and convenience and fight them at their own game, other chains should consider hanging their hat on some of the other drivers that matter with QSR consumers," says an analysis by Sense360's Eli Pornoy.

By David Kaplan, Jul 17th

Analysis How Marketers Can Customize ‘Purpose-Driven Marketing’ By Consumer — And Channel 'Customers engage with media in different ways even as the brand stays consistent,' HP's Carmen True explains. 'What makes an experience useful and engaging person by person, platform by platform?'

By David Kaplan, Jul 16th

About The Author

David Kaplan @davidakaplan

A New York City-based journalist for over 20 years, David Kaplan is managing editor of GeoMarketing.com. A former editor and reporter at AdExchanger, paidContent, Adweek and MediaPost.

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