10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Nordstrom's omnichannel 'pop-in' to Facebook Messenger's SMB update.
GeoMarketing’s Link Picks of the Week:
- Are retailers over-investing in omnichannel at brick-and-mortar’s expense?— Kelsey Lindsey, Retail Dive
- ‘VR isn’t scalable’: Bursting the in-store digital tech bubble — Hilary Milnes, Digiday
- Pinterest Reinvents Itself To Prove Its Really Worth Millions — Jessi Hempel
- Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics — Marty Swant, Adweek
- Diners & Restaurateurs Share Their First Experiences With New Lunch Service MealPass — Serena Dai, Eater NY
Top Stories of the Week:
The menswear e-tailer swore it would never need brick-and-mortar stores. Now, it has 20 and counting — and a presence in Nordstroms across the country.
Facebook Messenger, the social network’s quasi-standalone app, has added features designed to make it easier for businesses and customers to connect more directly.
Gimbal and Swirl are among the two beacon platforms supporting the beacon software update.
It’s about taking an over-arching thematic and customizing messages for specific markets, says Heineken’s Haley Rubin.
Each month, the department store’s pop-in shop spotlights exclusive products designed around a specific theme — and customers can choose how to purchase them.