10 Things You Need To Know About Online-To-Offline Marketing This Week

All the location news this week, from The Mobile Majority's acquisition of Gimbal to six location tech tools that will shape marketing in 2017.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Amazon Go and the Internet of Stores

Aisle411’s Nathan Pettyjohn on why every retailer should be paying attention to Amazon’s latest move from clicks-to-bricks.

4. How 500 Local Car Dealerships Used Facebook To Drive Visits Up 17 Percent

Edmunds and CDK

Automotive analytics platform Edmunds and the dealership website provider CDK Global relied on the social network to capture mobile searches by prospective car buyers.

3. How Brands Like JetBlue Are Using Geo-Data To Understand Their Customers — And Rivals

JetBlue has been testing PlaceIQ’s latest analytics offering, LandMark — and the geo-data specialist also opening up its location insights beyond advertising to help power investment firms’ trading decisions.

2. The 6 Location Tech Tools That Will Shape Marketing In 2017

Crystal Ball 2017 Retale

The respective marketing roles of Virtual Reality, beacons, and chatbots became clear in 2016. Here’s how the use of those tools are likely to evolve over the next 12 months.

1. Proximity Marketing Pioneer Gimbal Acquired By The Mobile Majority

The anticipated consolidation of the location marketplace appears to be gaining momentum.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.