10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from The Mobile Majority's acquisition of Gimbal to six location tech tools that will shape marketing in 2017.
GeoMarketing’s Link Picks of the Week:
- Ashley Furniture implementing AR and VR to help customers experience living spaces — Bruce Brown, Digital Trends
- Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year— Greg Sterling, MarketingLand
- Are smartwatches winding down? — John Biggs, TechCrunch
- Google delivers New York’s holiday windows to the masses via VR — Lisa Lacy, The Drum
- Facebook is copying Snapchat’s geofilters by letting people make their own camera ‘frames’ — Alex Heath, Business Insider
Top Stories of the Week:
Aisle411’s Nathan Pettyjohn on why every retailer should be paying attention to Amazon’s latest move from clicks-to-bricks.
Automotive analytics platform Edmunds and the dealership website provider CDK Global relied on the social network to capture mobile searches by prospective car buyers.
JetBlue has been testing PlaceIQ’s latest analytics offering, LandMark — and the geo-data specialist also opening up its location insights beyond advertising to help power investment firms’ trading decisions.
The respective marketing roles of Virtual Reality, beacons, and chatbots became clear in 2016. Here’s how the use of those tools are likely to evolve over the next 12 months.
The anticipated consolidation of the location marketplace appears to be gaining momentum.