10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Black Friday stats to HERE Maps' Twitter test.
GeoMarketing’s Link Picks of the Week:
- Ashley Furniture implementing AR and VR to help customers experience living spaces — Bruce Brown, Digital Trends
- Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year— Greg Sterling, MarketingLand
- Search Marketing: What to Expect in 2017 — Ryan Clutter, Search Engine Journal
- Facebook Looks to Harness Artificial Intelligence to Weed Out Fake News — Deepa Seetharaman, The Wall Street Journal
- Why in-store mobile payments are still struggling — Danny Parisi, Mobile Commerce Daily
Top Stories of the Week:
Time spent in stores also was up, says Google, and mobile search had a lot to do with the increased activity.
More than half of local social media mavens buy geotargeted banner ads, but just 33 percent of them use mobile advertising, according to Borrell Associates.
Kinetic’s recent integrated campaign for development organization Diakonia raised donations by 65 percent and brand awareness by 78 percent, says Kinetic Germany CEO Thorsten Ebbing.
With so many location apps competing for so few space on consumers’ smartphones, perhaps it makes sense to rely on one with over 300 million active users.
A surprising turn for the company a year after Stirratt was tapped to chart its reinvention from a mobile ad network to a location ad and analytics platform.