10 Things You Need To Know About Online-To-Offline Marketing This Week

All the location news this week, from xAd's acquisition of Weatherbug to the seven things you need to know about marketing for 2017.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. UM’s Natalie Monbiot On What Location Data Means For Media Buying And Planning

Monbiot, the SVP, Managing Partner for Strategic Innovation at the IPG Mediabrands’ unit spoke at Yext’s Location World about sorting through geo-data and beacons on behalf of clients.

4. 56 Percent Of Local Retailers Haven’t Claimed Google My Business Listing

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Local marketing will be pivotal for brands in 2017 — but local affiliates are missing out on major opportunities to reach consumers.

3. Factual’s Jonas: 7 Location-based Marketing Trends That Will Shape 2017

Prediction season is here and Factual CRO Rob Jonas offers some thoughts what’s coming in the next 12 months for location-based advertising.

2. xAd Raises $42.5 Million Funding, Snaps Up Earth Networks’ Weatherbug

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The forecast for location technology: still hot and getting hotter as early entrant xAd tries to shake off mobile ad network legacy.

1. Foursquare Location Data To Power Snapchat Geofilters

Following deals with Twitter, Uber, Pinterest, and others, Foursquare is working to establish itself as the foundation of social media platforms’ geo-data go-to.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.