10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location marketing news this week, from Loft's evolving retail strategy to marketing to Millennials in the age of ad blocking.
GeoMarketing’s Link Picks of the Week:
- Snapchat Geofilters Help Bloomingdale’s Connect with Next Generation of Shoppers — eMarketer
- We toured Google’s new pop-up store in New York City — here’s what it’s like— Ben Gilbert, Business Insider
- Smaato CEO: ‘Location Tells Much More About a User Than Anything Else’ — Joseph Zappa, Street Fight
- Facebook will help mobile apps aim push notifications based on people’s in-app actions — Tim Peterson, MarketingLand
- Analysis: Why did Gap’s Banana Republic fail in the UK? — Honor Strachan, Retail Week
Top Stories of the Week:
The move follows Yelp’s investment this summer in Nowait, a mobile platform that allows restaurants to manage their waitlist and lets dinners get in line remotely.
Content marketing is one of those terms that’s tossed around a lot these days. But what does it actually mean — and why is it important for your business? Sherry Bonelli explains.
Loft’s Michelle Horowitz finds that omnichannel means reacting to customers needs with even greater immediacy. But next: brick-and-mortars need to adapt social media experiences for in-store.
The QSR unveiled its newest spokesman this past week to promote its Nashville Hot Chicken. But instead of going national to local, the chain is reversing that marketing trajectory.
Yes, Millennials are notoriously ad averse. But that doesn’t have to be a problem for savvy marketers.