10 Things You Need To Know About Online-To-Offline Marketing This Week

All the location marketing news this week, from Loft's evolving retail strategy to marketing to Millennials in the age of ad blocking.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Yelp Rolls Out Nowait Nationally To Deepen Ties With Casual Dining Restaurants

The move follows Yelp’s investment this summer in Nowait, a mobile platform that allows restaurants to manage their waitlist and lets dinners get in line remotely.

4. SEO Content Writing: The Basics of Content Marketing for Your Customers and Search Engines

Content marketing and SEO

Content marketing is one of those terms that’s tossed around a lot these days. But what does it actually mean — and why is it important for your business? Sherry Bonelli explains.

3. How Loft’s Omnichannel Retail Strategy Is Evolving

Loft’s Michelle Horowitz finds that omnichannel means reacting to customers needs with even greater immediacy. But next: brick-and-mortars need to adapt social media experiences for in-store.

2. How KFC Is Bringing A Regional Favorite To National Audiences

Nashville hot

The QSR unveiled its newest spokesman this past week to promote its Nashville Hot Chicken. But instead of going national to local, the chain is reversing that marketing trajectory.

1. Marketing To Millennials In The Age Of Ad Blocking: Get More Creative

Yes, Millennials are notoriously ad averse. But that doesn’t have to be a problem for savvy marketers.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.