10 Things You Need To Know About Online-To-Offline Marketing This Week

All the location news this week, from driving better results through geofencing to the top reasons to use beacons.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. McDonald’s Deborah Wahl: Marketing Is About Context, Not Screen

As the lines between online and offline continue to blur, it’s time to rethink what it means to be ‘mobile’ as well.

4. What Are The Top 6 Reasons Places Use Beacons And Other Indoor Sensors?

What Are The Top 6 Reasons Places Use Beacons And Other Indoor Sensors

Driving sales is the main primary driver behind indoor positioning serivices, followed by wayfinding, with building customer experience, brand awareness, and loyalty bringing up the rear, says an Indoor Atlas survey.

3. Geo 101: Driving Better Marketing Results With Geofencing

There’s more to the technology than sending coupons to every consumer in a wide radius.

2. The Weather Company Brings On Ad Vet Jordan Bitterman As CMO

The Weather Company Brings On Digital Ad Vet Jordan Bitterman As CMO

As marketers look to the ways meteorological data mixes with IoT and voice-activated search, Bitterman will be expected to deepen connections with ad agencies and brands.

1. Google Maps Now Features Users’ Appointments — Here’s What It Means For Marketers

It’s all part of Google’s larger plan to link its services to anticipate what users want. And local brands can take advantage of that knowledge.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.