10 Things You Need To Know About Online-To-Offline Marketing This Week
From BIA/Kelsey Brands to MMA's Location Leadership Forum, here's all the location news.
GeoMarketing’s Link Picks of the Week:
- Publishers See Rising Premium On Mobile Advertising — Phil Barrett, AdExchanger
- How GameStop Can Stay in the Game — Dan Gallagher, The Wall Street Journal
- Location remains retail’s MVP — George Anderson, Retailwire
- CrowdSignals Aims to Create a Marketplace for Smartphone Sensor Data — and we’re lovin’ it — Steve Lohr, The New York Times
Top Stories of the Week:
Location is the context for a meaningful experience, said Macy’s Kimberly Yarnell — and in-store visits can be the best predictor of intent.
Siri, Alexa, and Cortana — no, they’re not pop stars, but voice-controlled personal assistants from Apple, Amazon, Microsoft, Android, and others will increasingly impact how users find ‘micro-moments.’
In an interview with GeoMarketing, Dunkin’ Brands’s John Costello talked about the power of location — and how brands can up their local impact.
Being ‘mobile-friendly’ will have a greater impact on discovery beginning in May — with in-store sales hanging in the balance.
The Minnesota retail space is testing flash sales for some of its 520 stores across social media through the end of the month. But the real test is whether Snapchat can spur Millennials to shop at a moment’s notice.