10 Things You Need To Know About Online-To-Offline Marketing This Week

From BIA/Kelsey Brands to MMA's Location Leadership Forum, here's all the location news.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Macy’s To Test Beacon Messages Outside App, Explore Retargeting

Location is the context for a meaningful experience, said Macy’s Kimberly Yarnell — and in-store visits can be the best predictor of intent.

4. As Voice-Activated Personal Assistant Use Rises, So Will Their Influence On Local Search siri

Siri, Alexa, and Cortana — no, they’re not pop stars, but voice-controlled personal assistants from Apple, Amazon, Microsoft, Android, and others will increasingly impact how users find ‘micro-moments.’

3. Dunkin’ Donuts’ Costello: Location Amplifies Mobile Ads

In an interview with GeoMarketing, Dunkin’ Brands’s John Costello talked about the power of location — and how brands can up their local impact.

2. With New Search Update, Google Makes Mobile Matter More Than Ever

Google mobile search

Being ‘mobile-friendly’ will have a greater impact on discovery beginning in May — with in-store sales hanging in the balance.

1. Can Snapchat Make Flash Sales Hot Again? Mall Of America Thinks So

The Minnesota retail space is testing flash sales for some of its 520 stores across social media through the end of the month. But the real test is whether Snapchat can spur Millennials to shop at a moment’s notice.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.