10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Marriott's beacon expansion to why location has become a utility.
GeoMarketing’s Link Picks of the Week:
- Sears hitches a ride with Uber to make rewards plan more attractive — Sruthi Ramakrishnan, Reuters
- Retailers Can Now Request That Uber Drop Off Customers Right in Front of Their Stores— Lauren Johnson, Adweek
- Old Navy Names Chief Marketing Officer — Adrianne Pasquarelli, AdAge
- Estimote’s Mirror beacon enables any video screen to display personalized content — Dean Takahashi, VentureBeat
- How location is driving the next wave of mobile marketing — Retail Week
Top Stories of the Week:
At xAd’s On Location, Sharma discussed the launch of GeoBlocks — and why location should be the core component of, well, everything.
But, as proximity vet Steve Statler wonders: Will its vBeacons Kill the Beacosystem? Or Cure It?
McDonald’s worked with Omnicom media agency OMD and NinthDecimal to see if mobile ads could drive offline traffic and sales.
Former president John Costello talked about creating a one-to-one mobile dialogue — and why the bar for relevancy in marketing is higher than ever.
After an initial installation two years ago, Marriott has beacons in 21 hotels today. At the IAB Mixx conference, Marriott’s Karin Timpone discussed how its thinking about proximity marketing has evolved.