10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Google Maps' ride service update to the next generation of mobile ads.
GeoMarketing’s Link Picks of the Week:
- The Incredible Shrinking American Retail Store — Krystina Gustafson, The Fiscal Times
- Foursquare 10 puts search front and center — Jordan Cook, TechCrunch
- Estimote’s Mirror beacon enables any video screen to display personalized content — Dean Takahashi, VentureBeat
- Twitter now lets brands say when they’re available to respond to tweets — Tim Peterson, MarketingLand
- Glamour brings NYFW beauty looks to mobile via augmented reality — Alex Samuely, Mobile Marketer
Top Stories of the Week:
Voice-controlled virtual concierges — Apple’s Siri, Google Now, Microsoft’s Cortana, Amazon’s Alexa — will have tremendous influence over shoppers’ purchase decisions. Brands better start adapting, says Forrester’s Jennifer Wise.
Google continues to invest in connecting map users with on-demand transit — and brick-and-mortar businesses.
There’s a lot more to beacon technology than sending out push notifications, says proximity provider Kontakt.io.
92 percent of consumers read online reviews before selecting a business, writes BrightLocal’s Sherry Bonelli.
If we’re serious about building the best future for mobile ad creative, then we need to refresh the rapidly aging approaches of the past.