10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Google Maps' ride service update to the next generation of mobile ads.

GeoMarketing’s Link Picks of the Week:
- The Incredible Shrinking American Retail Store — Krystina Gustafson, The Fiscal Times
- Foursquare 10 puts search front and center — Jordan Cook, TechCrunch
- Estimote’s Mirror beacon enables any video screen to display personalized content — Dean Takahashi, VentureBeat
- Twitter now lets brands say when they’re available to respond to tweets — Tim Peterson, MarketingLand
- Glamour brings NYFW beauty looks to mobile via augmented reality — Alex Samuely, Mobile Marketer
Top Stories of the Week:
5. What The Rise Of The ‘Intelligent Agent’ Means For Customer Experience
Voice-controlled virtual concierges — Apple’s Siri, Google Now, Microsoft’s Cortana, Amazon’s Alexa — will have tremendous influence over shoppers’ purchase decisions. Brands better start adapting, says Forrester’s Jennifer Wise.
4. Google Maps Ups Ride Service Options, Adding Lyft And Gett
Google continues to invest in connecting map users with on-demand transit — and brick-and-mortar businesses.
3. Are Beacons The Key To Low-Cost Asset Tracking?
There’s a lot more to beacon technology than sending out push notifications, says proximity provider Kontakt.io.
2. Why Getting Online Reviews is More Important Than Ever
92 percent of consumers read online reviews before selecting a business, writes BrightLocal’s Sherry Bonelli.
1. Next-Gen Mobile Ads: It’s Not About Slapping Screen-Takeovers Onto The User Experience
If we’re serious about building the best future for mobile ad creative, then we need to refresh the rapidly aging approaches of the past.