10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from YP's 'audience cartography' to answering questions about the on-demand economy.
GeoMarketing’s Link Picks of the Week:
- Success of Pokémon Helps Put Foursquare Back on the Map — Mike Isaac, The New York Times
- flok Launches Chatbots to Bolster Customer Engagement for Local Businesses — Joseph Zappa, StreetFight
- How chatbots and A.I. will change the future — Stefan Kojouharov, Venturebeat
- If You Can’t Follow Directions, You’ll End Up on Null Island — Robert Lee Hotz, The Wall Street Journal
- Analyst Warns of a Restaurant Downturn and Sees Harbinger of U.S. Recession — Julie Verhage and Janet Freund, Bloomberg
Top Stories of the Week:
7.6 million Americans will work as providers of on-demand services by 2020, Intuit has forecast. Why?
Once upon a time, local advertising was a simple commerce exchange. Local businesses that wanted more customers bought ads from ad reps at the media channels they read and trusted. Simple — dollars for eyeballs. What’s changed over time? Only everything, writes Simpli.fi CRO James Moore.
Showing that a mobile ad led to a local store visit is one thing. Understanding the context around those visits is ‘everything,’ says YP’s Bill Maslyn.
Shopkick will install at least two shopBeacon devices at 170 of New York & Company’s near 500 U.S. stores.
Foursquare is rolling out a real-time dashboard for its four-month-old Attribution reporting tool as it adds Anheuser-Busch, Peet’s Coffee, Blue Bite, Undertone, Opera Mediaworks, Clearstream, Drawbridge, and TubeMogul as partners.