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10 Things You Need To Know About Online-To-Offline Marketing This Week

All the location news from SxSW.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Home Depot’s Everhart: Why Local Matters In Search More Than Ever

Major enterprises must ensure that their local locations are listed and mapped accurately — or lose out to smaller retailers in search results.

4. Is There Too Much Hype Around Beacons? Shelfbucks’ CEO Calls Bull On Bluetooth Devices

Toolkit Beacons RetailLoco

The sensor is not the solution, says Shelfbucks’ Erik McMillan, calling beacons ‘bullsh*t.’

3. Location-Data Use Cases Moving Beyond Ads And Into Healthcare, Customer Service

The geo-location marketplace is maturing, says The LBMA, as beacons, NFC, GPS, and wi-fi are set to grow by double digits.

2. How Heineken Plans To Use Location Ads, Beacons, And Shazam To Augment Wider Marketing Programs

How Heineken Plans To Use Location Ads, Beacons, And Shazam To Augment Wider Marketing Programs

Heineken isn’t interested in being in the beacon business; it just wants to make that one-to-one connection to drive a purchase.

1. SXSWi: The Future of Retail

The shopper experience is not one of ‘digital’ or ‘physical.’ It’s inherently both. But figuring out the intersection is the challenge.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.