10 Things You Need To Know About Online-To-Offline Marketing This Week

All the location news this week, from Amazon Prime Day to what Pokemon Go mania means for marketers.

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Top Stories of the Week:

5. Amazon Prime Day Is Here And It’s A Wake-Up Call For Brick-And-Mortar Locations

Rather than try to beat Amazon on price, local businesses and major retailers need to concentrate on driving personalized experiences, says Swirl’s Rob Murphy.

4. Why Are Off-Price Outlets Like T.J. Maxx Thriving?

TJ Maxx

At a time when many large brick-and-mortar chains are looking to scale back their footprint, ‘near luxury’ stores like T.J. Maxx and Nordstrom Rack have quietly announced plans to expand.

3. As Location-based Ad Demand Grows, Gimbal Offers App Publishers A Supply-Side Platform

Gimbal’s Proximity Data Platform is meant to give publishers more control of their first-party geo-data, while encouraging the release of more valuable ad placements.

2. What’s Wrong With Geofences? UberMedia Has An Answer

What's Wrong With Geofences? UberMedia Claims To Have The Answer

Geofences tend to be too general, too ‘one-size fits all,’ says UberMedia’s Michael Hayes.

1. Pokemon Go Mania Is Here — This Is What It Means For Location-Based Marketers

Niantic’s augmented reality game is the ultimate online-to-offline experience. And malls appear to be a big beneficiary.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.