10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Amazon Prime Day to what Pokemon Go mania means for marketers.
GeoMarketing’s Link Picks of the Week:
- This tool lets you geo-fence your Facebook Live video broadcasts — Ken Yeung, VentureBeat
- Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses — Lauren Johnson, AdWeek
- How Mobile Ad Tech Pioneer Kim Perell Positions Amobee For Growth — Bruce Rogers, Forbes
- Google And Coca-Cola Probe Vending Industry Role For Bluetooth Beacons — Tim Sanford, Vending Times
- Amazon set to rival NYC’s bookstores with Hudson Yards spot — Jennifer Gould Kell, New York Post
Top Stories of the Week:
Rather than try to beat Amazon on price, local businesses and major retailers need to concentrate on driving personalized experiences, says Swirl’s Rob Murphy.
At a time when many large brick-and-mortar chains are looking to scale back their footprint, ‘near luxury’ stores like T.J. Maxx and Nordstrom Rack have quietly announced plans to expand.
Gimbal’s Proximity Data Platform is meant to give publishers more control of their first-party geo-data, while encouraging the release of more valuable ad placements.
Geofences tend to be too general, too ‘one-size fits all,’ says UberMedia’s Michael Hayes.
Niantic’s augmented reality game is the ultimate online-to-offline experience. And malls appear to be a big beneficiary.