10 Things You Need To Know About Online-To-Offline Marketing This Week

All of the week's location news, from Verve's $30M financing to the future of retail.

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5. Are Small Stores The Future Of Retail?

Online-to-offline pioneers like sneaker specialist Greats are challenging traditional assumptions about what brick-and-mortar is — and what it can be.

4. Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020

Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020

Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey.

3. Marriott VP Thom Kozik: Loyalty Is ‘Absolutely’ A Dated Concept

If you think rewards alone can win customers and combat showrooming, you’re behind the times, Kozik says.

2. A Caveat For Facebook In-Store Attribution Users

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Forrester analysts Tina Moffett and Jim Nail break down Facebook’s online-to-offline measurement capabilities.

1. Location As Hot Investment: Verve Completes $30 Million Financing

Amid a hiring spree, the mobile ad platform’s debt financing package from Silicon Valley Bank will be used for acquisitions.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.