10 Things You Need To Know About Online-To-Offline Marketing This Week
All of the week's location news, from Verve's $30M financing to the future of retail.
GeoMarketing’s Link Picks of the Week:
- Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App — Christopher Heine, Adweek
- How Restaurants Are Using Instagram and OpenTable to Gather Data on Diners — Bet Kowitt, Fortune
- Facebook’s web app-like Canvas ads can now run as organic Page posts — Tim Peterson, Marketing Land
- What marketers need to know about virtual reality— Natalie Mortimer, The Drum
- Tumblr adds live video, but with a twist — Christina Warren, Mashable
Top Stories of the Week:
Online-to-offline pioneers like sneaker specialist Greats are challenging traditional assumptions about what brick-and-mortar is — and what it can be.
Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey.
If you think rewards alone can win customers and combat showrooming, you’re behind the times, Kozik says.
Forrester analysts Tina Moffett and Jim Nail break down Facebook’s online-to-offline measurement capabilities.
Amid a hiring spree, the mobile ad platform’s debt financing package from Silicon Valley Bank will be used for acquisitions.