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10 Things You Need To Know About Online-To-Offline Marketing This Week

All the location news this week, from Factual's deal with Uber to the emergence of 'location 3.0.'

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. As Location 3.0 Emerges, Swirl Adds Executives From Google, Shoprunner

The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.

4. How Dunkin’ Donuts Combined BASE Jumping And Local Marketing

WTFast

For its #WTFast campaign with DigitasLBI, the brand took on-the-go ordering very literally.

3. Facebook To Connect Local Awareness Ads To In-Store Attribution

With the launch of the Facebook Store Visits metric in Local Awareness Ads reporting, advertisers now have a better idea of if geo-targeting is working.

2. How Factual’s Deal With Uber Will Improve Location Analytics For Both Companies

UBER TripTracker

Uber is rapidly building up its own location technology to develop delivery on-demand and self-driving cars as it moves away from reliance on Google.

1. Why Google’s Nearby Could Erase A Major Hurdle For Beacon Use

The feature, available only for Google Android devices, promotes beacon discovery — all without the need to pre-install a branded app.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.