10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Factual's deal with Uber to the emergence of 'location 3.0.'
GeoMarketing’s Link Picks of the Week:
- Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App — Christopher Heine, Adweek
- Is Chipotle Finally Winning Its Customers Back? — Virginia Chamlee, DMN News
- Apple Maps will remember where you parked your car — Natasha Lomas, Techcrunch
- Twitter now lets advertisers target ads by emoji— Ken Yeung, Venturebeat
Top Stories of the Week:
The new roles — CRO, VP Audience Development, and VP Account Management — will chart the expansion of Swirl’s retail-focused Mobile Presence Management and Marketing Platform.
For its #WTFast campaign with DigitasLBI, the brand took on-the-go ordering very literally.
With the launch of the Facebook Store Visits metric in Local Awareness Ads reporting, advertisers now have a better idea of if geo-targeting is working.
Uber is rapidly building up its own location technology to develop delivery on-demand and self-driving cars as it moves away from reliance on Google.
The feature, available only for Google Android devices, promotes beacon discovery — all without the need to pre-install a branded app.