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10 Things You Need To Know About Online-To-Offline Marketing This Week

All the location news this week, from Screenvision's 'connected cinema' to Instagram's SMB-friendly update.

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Top Stories of the Week:

5. Why Accurate Location Data Is So Hard To Get

The Q2 2016 benchmark for Thinknear’s Location Score Index is the lowest its been since measurements began two years ago. Blame it on the profusion of apps with poor geo-intelligence.

4. Screenvision’s ‘Connected Cinema’ Drives 15 Percent Lift In Retail Store Traffic

Screenvision Upfront 1

The cinema ad network is expanding its use of beacons and geo-fencing to retarget moviegoers after they leave the muliplex, Screenvision Media said as executives unveiled new partnerships and tools at its upfront showcase.

3. Instagram Looks To Appeal To SMBs With Brand Pages, New Analytics Offering

The forthcoming update adds ‘contact business’ buttons and access to directions.

2. Location Technology Could Open Up Instant Store Credit For Retail Walk-Ins

store credit

That’s one of the potential consumer benefits brick-and-mortars might be able to provide as a result of a Big Data alliance between Gimbal and Experian.

1. Why Geofeedia Is Moving More Directly Into The Location Ad Business

The geo-data monitor has long used its location listening tools to serve disparate industries such as law enforcement. But Geofeedia’s steady progression towards marketing is becoming more complete in response to advertisers’ rising demand for place-based insights.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.