10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Screenvision's 'connected cinema' to Instagram's SMB-friendly update.
GeoMarketing’s Link Picks of the Week:
- Hosts Recommend How to Live in Tokyo, Paris or L.A. in Airbnb’s New Destination Marketing Spots — Kristina Monllos, Adweek
- Hudson’s Bay CEO: Online commerce won’t replace brick-and-mortar retail — Jason Ankeny, Retail Dive
- Meet Google assistant: A new search platform, rather than a gadget or an app — Danny Sullivan, Search Engine Land
- How True Religion Uses Wearables to Elevate the Shopping Experience— Stephanie Milnes, Street Fight
- Retail Marketers to Lead Digital Ad Spending Through 2020 — Nathalie Tadena, The Wall Street Journal
Top Stories of the Week:
The Q2 2016 benchmark for Thinknear’s Location Score Index is the lowest its been since measurements began two years ago. Blame it on the profusion of apps with poor geo-intelligence.
The cinema ad network is expanding its use of beacons and geo-fencing to retarget moviegoers after they leave the muliplex, Screenvision Media said as executives unveiled new partnerships and tools at its upfront showcase.
The forthcoming update adds ‘contact business’ buttons and access to directions.
That’s one of the potential consumer benefits brick-and-mortars might be able to provide as a result of a Big Data alliance between Gimbal and Experian.
The geo-data monitor has long used its location listening tools to serve disparate industries such as law enforcement. But Geofeedia’s steady progression towards marketing is becoming more complete in response to advertisers’ rising demand for place-based insights.