10 Things You Need To Know About Online-To-Offline Marketing This Week

All the week's location news, from Citibank's beacon rollout to McDonald's location campaign with xAd.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How ShopAdvisor And Gravy Plan To Target Venue Patrons Before They Shop

The deal matches ShopAdvisor’s shopping guide app users with Gravy’s ‘attendance verification’ tools.

4. Can Beacons And Predictive Analytics Lift Packaged Goods Sales In-Store?

Bona Hardwood Floor Cleaner

One advertiser used beacon platform inMarket’s ‘Quantum Receptivity’ tools to generate 3.5x higher sales.

3. McDonald’s Leads Quick Serve Food Category In Foot Traffic

Not only did McDonald’s net a third of all QSR foot traffic in Q1, an xAd report found that its customers are the most loyal.

2. Geo 101: What Is Geomarketing?

What is geo-marketing

Examining the power of location’s influence on marketing — and how ad campaigns with a “geo” component drive more foot traffic to stores.

1. Citibank ‘Opens The Door’ To Beacons With Gimbal

Actually, Citibank app users will soon be able to to open branch doors after hours as part of limited beacon installation program currently being tested in New York.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.