10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from the evolution of visual search to what Apple's iOS 12 updates mean for local marketers
GeoMarketing’s Link Picks Of The Week:
- Visual search: The natural evolution in how we search for information —Charlie Davison and Rowan Sullivan, Campaign
- Hey, Alexa, Are Voice Commands The Future Of The Customer Service Experience?— Micah Solomon, Forbes
- Apple adds another 28 safety drivers, and 4 cars, to its fleet of autonomous vehicles — Chris Smith, Silicon Valley Business Journal
- Adobe: 47% of smart speaker owners using device in shopping process— Greg Sterling, MarketingLand
- Consumers Can’t Find Your Restaurant Online. Here’s Why— Rev Ciancio, Yext Blog
Top Stories of the Week:
Being able to answer users’ common queries — made via text or voice — is critical for CPG marketers.
4. Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers
While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren’t.
Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.
By 2050, it’s forecast that 68 percent of all human population will be living in urban areas, representing an increase of 2.5 billion people and over 50 percent growth. Advanced technologies such as AI, IoT, robotics and consumer apps are poised to dramatically alter the real estate technology landscape to help meet the challenges posed by these massive, new cities, writes Revel Partners’ Thomas Falk.
“The new purchase capability opens up the door for us in regard to new business opportunities and revenue streams,” says Pitney Bowes Dan Adams. “With the self-serve aspect, we are opening up the ability of small and medium businesses and project-specific use cases, to find and get the high-quality, curated data they need.”