10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from the evolution of visual search to what Apple's iOS 12 updates mean for local marketers

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. 80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions

Being able to answer users’ common queries — made via text or voice — is critical for CPG marketers.

4. Apple’s iOS 12 Allows Users To Greater Control Over Notifications — Here’s What It Means For Local Marketers

While most of the new features were previewed in June, iOS 12 gets its full release the week of Sept. 17. And it could significantly alter which notifications are seen and which aren’t.

3. Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker

Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.

2. What Is Prop Tech? And What Does It Mean For B2B and ‘The Smart Cities of Tomorrow’

By 2050, it’s forecast that 68 percent of all human population will be living in urban areas, representing an increase of 2.5 billion people and over 50 percent growth. Advanced technologies such as AI, IoT, robotics and consumer apps are poised to dramatically alter the real estate technology landscape to help meet the challenges posed by these massive, new cities, writes Revel Partners’ Thomas Falk.

1. Pitney Bowes Opens Up Geospatial Analytics For Immediate Online Purchase

“The new purchase capability opens up the door for us in regard to new business opportunities and revenue streams,” says Pitney Bowes Dan Adams. “With the self-serve aspect, we are opening up the ability of small and medium businesses and project-specific use cases, to find and get the high-quality, curated data they need.”

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.