GeoMarketing’s Link Picks Of The Week:

• Hard Lessons (Thanks, Amazon) Breathe New Life Into Retail Stores —Michael Corkery, The New York Times
• Salesforce research: Yep, consumers are worried about their data— Anthony Ha, TechCrunch
• The Google Maps feature we’ve all been dying for is finally almost here — Chris Smith, Android Police
• Amazon streamlines ad products under new Amazon Advertising brand— Ginny Marvin, MarketingLand
• Consumers Can’t Find Your Restaurant Online. Here’s Why— Rev Ciancio, Yext Blog

Top Stories of the Week:

5. Oath’s Sarah Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping

Personalization matters more than ever to consumers, Martinez says, and technologies like voice activation and AR/VR are helping brands deliver more relevant experiences.

4. How IBM Watson Took Center Court At The US Open

“To ensure fans are keeping pace throughout the tournament, IBM’s AI technology will help fans follow matches and navigate their time on the US Open grounds. While we’re seeing this type of technology come to life through tennis, these AI-powered solutions also are impacting many other industries,” says IBM’s Noah Syken.

3. 80 Percent Of Shoppers Say Search Impacts Their CPG Purchase Decisions

Being able to answer users’ common queries — made via text or voice — is critical for CPG marketers.

2. Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits

The partnership drove “double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority,” says Placed’s Jim Watson.

1. Is Consumer Privacy an Existential Threat to Geomarketers?

The conversation about consumer privacy and ad targeting wasn’t ended by Europe’s GDPR. It’s just beginning, writes the LSA’s Greg Sterling.