10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from IBM Watson at the US Open to why retailers should be optimistic about the 2018 holiday season.
GeoMarketing’s Link Picks Of The Week:
- Hard Lessons (Thanks, Amazon) Breathe New Life Into Retail Stores —Michael Corkery, The New York Times
- Salesforce research: Yep, consumers are worried about their data— Anthony Ha, TechCrunch
- The Google Maps feature we’ve all been dying for is finally almost here — Chris Smith, Android Police
- Amazon streamlines ad products under new Amazon Advertising brand— Ginny Marvin, MarketingLand
- Consumers Can’t Find Your Restaurant Online. Here’s Why— Rev Ciancio, Yext Blog
Top Stories of the Week:
Personalization matters more than ever to consumers, Martinez says, and technologies like voice activation and AR/VR are helping brands deliver more relevant experiences.
“To ensure fans are keeping pace throughout the tournament, IBM’s AI technology will help fans follow matches and navigate their time on the US Open grounds. While we’re seeing this type of technology come to life through tennis, these AI-powered solutions also are impacting many other industries,” says IBM’s Noah Syken.
Being able to answer users’ common queries — made via text or voice — is critical for CPG marketers.
The partnership drove “double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority,” says Placed’s Jim Watson.
The conversation about consumer privacy and ad targeting wasn’t ended by Europe’s GDPR. It’s just beginning, writes the LSA’s Greg Sterling.