10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from how Petco is using voice activation to the concept of 'going brandless.'
GeoMarketing’s Link Picks Of The Week:
- Google’s Latest Algorithm Change Impacts Health Vertical & Others — Joe Morsello, LSA Insider
- The Plus-One Mindset and Your Marketing Career— Jeff Rohrs, Martech Advisor
- Google Flights will make it easier to see when you’re overpaying for your airfare and hotels — Rose Behar, Android Police
- What you need to know in advertising today— Tanya Dua, Business Insider
- Consumers Can’t Find Your Restaurant Online. Here’s Why— Rev Ciancio, Yext Blog
Top Stories of the Week:
5. Users Can Now Place A Mobile Order From Dunkin’ Donuts Via Amazon Alexa
The integration with Alexa sees the popular chain expanding order-anywhere accessibility and advancing its voice strategy.
4. The Real Estate SEO Race: No One Brand Dominates
Less than of the total search market share in the real estate vertical is not consistently held by one brand — meaning “smaller players absolutely have room to compete against the big guns,” says Conductor’s Christine Schrader.
3. Shopping Without Brands? How The Growing Popularity Of Non-Brand-Name Products Reflects Larger Shifts In Consumers’ Retail Expectations
The emergence of companies like Brandless illustrates mindset shifts in the modern marketplace. Here’s what marketers need to know.
2. Google Maps Now Lets iPhone-Owning Local Guides Post Videos — Here’s What It Means For Local Businesses
Going “direct to SMB” has become a bigger priority for Google and this new feature is yet another step in that direction, says Local SEO Guide’s Andrew Shotland.
1. How Petco Is Using Voice Activation To Connect With Pet Owners
Petco recognized that if it recognized as the best source of pet information and finding pet products intelligently on Alexa and the Google Assistant, that is a strategic opportunity to take advantage of, says Petco partner Alpine.AI’s Adam Marchick.
