10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from Target's Q2 brick-and-mortar traffic report to whether influencer posts really change consumers' minds.

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. How Mobilads Is Helping Brands Like Cleanly Drive Sales Through Targeted OOH Advertising — On Rideshare Vehicles

‘By extracting real-time GPS location data every 10 seconds from our vehicles and pairing it with crowd analytics data, mobilads aims to provide a level of data transparency that has been hard to quantify in the outdoor advertising space for decades,’ says co-founder Niels Sommerfeld.

4. Retail Foot Traffic Resurgence: Target Q2 Brick-And-Mortar Traffic, Sales Gains Point The Way

Target’s 6.4 percent traffic growth in Q2 was “better than we’ve seen in well over 10 years,” said Brian Cornell, chairman and chief executive officer of Target Corporation.

3. For Shell Gas Stations, GM Connected Car Partnership Also Connects Loyalty And Convenience

We’re constantly striving to simplify the customer experience as consumers interact with the Shell brand,” says Shell Retail’s Albert Rivas. “The GM partnership was a way to bring that to life. It’s just another step in our evolution.”

2. Verve CRO Erin Madorsky Outlines Revenue Goals Around Data, Video, Even Beacons

We’re on the move, we’re doubling down on location as a core value of mobile marketing, and we’re tripling down on our end-to-end mobile platform approach,” Madorsky says.

1. Do Influencer Posts Really Change Consumers’ Minds?

Research suggests yes — even though people often underestimate the impact of advertising on their purchase decisions.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.