10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from Target's Q2 brick-and-mortar traffic report to whether influencer posts really change consumers' minds.
GeoMarketing’s Link Picks Of The Week:
- Google’s Latest Algorithm Change Impacts Health Vertical & Others — Joe Morsello, LSA Insider
- SEO Is Back. Thank God— Brian Feldman, New York Magazine
- Mattress startup CEO explains why the company is opening 200 new stores as its competitors close them — Mary Hanbury, Business Insider
- What Does It Mean for Your Brand in a Voice-Centered World?— Dave Isbitski, via LinkedIn
- Target’s same-day delivery reaches 1,100+ stores, Drive Up to reach 1,000 by year-end— Sarah Perez, TechCrunch
Top Stories of the Week:
5. How Mobilads Is Helping Brands Like Cleanly Drive Sales Through Targeted OOH Advertising — On Rideshare Vehicles
‘By extracting real-time GPS location data every 10 seconds from our vehicles and pairing it with crowd analytics data, mobilads aims to provide a level of data transparency that has been hard to quantify in the outdoor advertising space for decades,’ says co-founder Niels Sommerfeld.
Target’s 6.4 percent traffic growth in Q2 was “better than we’ve seen in well over 10 years,” said Brian Cornell, chairman and chief executive officer of Target Corporation.
We’re constantly striving to simplify the customer experience as consumers interact with the Shell brand,” says Shell Retail’s Albert Rivas. “The GM partnership was a way to bring that to life. It’s just another step in our evolution.”
We’re on the move, we’re doubling down on location as a core value of mobile marketing, and we’re tripling down on our end-to-end mobile platform approach,” Madorsky says.
Research suggests yes — even though people often underestimate the impact of advertising on their purchase decisions.