10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from a geo-data mix up to how Campbell's is using Watson ads.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Factual CEO Elbaz Plots European Expansion As Location Market ‘Booms’

Location veteran Mandeep Mason will lead Factual in Europe, as CEO Gil Elbaz notes the growth plans go beyond ad tech.

4. Location Data Mix-Up: How A Tiny Brasserie Mistakenly Got A Michelin Star

The Michelin guide listed the wrong Le Bouche à Oreille on its map of starred restaurants. But this simple error contains an important lesson for marketers.

3. Spotify: 60 Percent Of Music Streamers Now Listen On Mobile

Here’s what brands aiming to reach connected listeners need to know.

2. Urban Outfitters: Geo-Data Insights Helped Generate Triple-Digit Revenue Gains

App-based messaging triggered by location via PlaceIQ and Appboy contrbuted to a 146 percent revenue rise, says Urban Outfitters’ Andrew Rauch.

1. How Campbell’s And Other CPG Brands Are Experimenting With Watson Ads

The IBM-Owned Weather Company’s voice-activated Watson Ads represents true ‘conversational marketing,’ says TWC’s Domenic Venuto.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.