10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from New York Life's 'connected experiences' to the subtle differences between Millennials and Gen-Z.
GeoMarketing’s Link Picks Of The Week:
- Threads raises $20M for its luxury goods ’boutique’ that exists only in messaging apps — Ingrid Lunden, TechCrunch
- SEO Is Back. Thank God— Brian Feldman, New York Magazine
- Voice Commerce’s Growing Pains — Jen King, eMarketer
- Yelp’s 2Q Earnings: New ‘No Contract’ Sales ‘A Different Beast’— Peter Krasilovsky, LocalOnliner
- Facebook Releases Major Overhaul of Local Business Pages— Courtney Dobson, LSA Insider
Top Stories of the Week:
5. Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
As Tesla seeks to divert attention from the controversial tweets of founder Elon Musk, the electric car company is having difficulty reaching less affluent carbuyers, Factual geo-data indicates.
4. Shell Gas Stations To Accept Payments Via Dashboard From General Motors’ Connected Cars
“We are very excited to be able to announce that this technology is now live at Shell branded locations across the United States,” said Shell Marketing VP Sydney Kimball.
3. How Can Marketers Know If Voice Activation Is Working? Amazon Alexa’s Dave Isbitski Explains Fallback Intent
“Meet your customer in the moment,” Isbitski advises, “because the one thing you can’t measure right now is what are your customers asking you.”
2. New York Life Names Michelle Bottomley CMO To Build ‘Connected Experiences’
“The leadership and expertise Michelle brings to the CMO role put us in a great position to develop the connected experiences that today’s clients expect,” says NY Life EVP Matt Grove.
1. What Are The Subtle Differences Between Gen-Z And Millennials Offline Brands Need To Know?
Among other things, Despite becoming a young adult in today’s era of mindful eating, a Foursquare study finds Gen Z is actually more likely than other generations to visit major fast food and casual dining chains.
