10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from Foursquare's new in-house creative shop to how a DUMBO boutique quadrupled revenue by moving from clicks to bricks.

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. Foursquare Seeks To Show Off Its Artistic Side With Its In-House Creative Shop Sixteen

“The goal is to take our expertise in location technology and machine learning and apply that to the creative process in a way that hopefully creates more powerful outcomes on behalf of our clients,” says Sixteen By Foursquare VP, Creative & Marketing Swen Graham.

4. Why IoT And Location Tech Spending Is Surging In Healthcare

Zebra Technologies aims to address this need with its location solutions, currently testing in hospitals from Washington D.C. to the Netherlands.

3. How Verizon Connect Is Preparing Commercial Vehicles For The Connected, Autonomous Future

“As companies wade through the various predictions and prognostications of the autonomous future, they should zero in on the effects that the connected vehicle ecosystem can have now to increase the optimization of their fleets and mobile workers,” says Verizon Connect CMO Jay Jaffin.

2. How DUMBO Boutique Glam Expressway Quadrupled Revenue By Moving From ‘Clicks -To-Bricks’

‘A physical store helps people discover the site — and vice versa,’ says founder & CEO Lindsay Stuart.

1. GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands

“Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent,” says GroundTruth CMO Eric Hadley. The new partership will examine specific menu items and dayparts to help restaurants answer questions about “intent.”

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.