10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from Foursquare's new in-house creative shop to how a DUMBO boutique quadrupled revenue by moving from clicks to bricks.
GeoMarketing’s Link Picks Of The Week:
- Amazon ‘Internal Figures’ Show 50M Echo Devices Sold to Date — Greg Sterling, LSA Insider
- Starbucks Will Accept Bitcoin For Lattes Later This Year— Emily Price, Fortune
- Amazon Alexa’s new ‘Answer Update’ feature will notify you when Alexa learns something new — Sarah Perez, TechCrunch
- Best Buy Should Be Dead, But It’s Thriving in the Age of Amazon— Susan Berfield & Matthew Boyle, Bloomberg
- Facebook Releases Major Overhaul of Local Business Pages— Courtney Dobson, LSA Insider
Top Stories of the Week:
“The goal is to take our expertise in location technology and machine learning and apply that to the creative process in a way that hopefully creates more powerful outcomes on behalf of our clients,” says Sixteen By Foursquare VP, Creative & Marketing Swen Graham.
Zebra Technologies aims to address this need with its location solutions, currently testing in hospitals from Washington D.C. to the Netherlands.
“As companies wade through the various predictions and prognostications of the autonomous future, they should zero in on the effects that the connected vehicle ecosystem can have now to increase the optimization of their fleets and mobile workers,” says Verizon Connect CMO Jay Jaffin.
‘A physical store helps people discover the site — and vice versa,’ says founder & CEO Lindsay Stuart.
“Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent,” says GroundTruth CMO Eric Hadley. The new partership will examine specific menu items and dayparts to help restaurants answer questions about “intent.”