10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from OkCupid's provocative 'DTF' campaign to how businesses can win at voice search.
GeoMarketing’s Link Picks Of The Week:
- Amazon perks drive customers to Avis — Daphne Howland, Retail Dive
- Waymo self-driving cars to ferry Walmart shoppers in Arizona trial— Reuters
- Google Maps is no longer #flatearth — Matt Burns, TechCrunch
- Best Buy Should Be Dead, But It’s Thriving in the Age of Amazon— Susan Berfield & Matthew Boyle, Bloomberg
- Z-Burger apologizes for ‘callous’ Twitter ad depicting American journalist executed in the Middle East— Dana Hedgpeth, The Washington Post
Top Stories of the Week:
‘If we’re going to help algorithms understand our content, it needs more context,’ says Adam Edwards, Reprise Digital’s Head of SEO.
“Voice-activated tools have become part of our daily lives and are bringing dramatic changes to consumer behavior,” says NPR CMO Meg Goldthwaite.
‘If you can tell a story in a way that replicates human interaction, people really dig that,” explained UpsideDoor CMO Mike Darne at Voice Summit.
2. How OkCupid’s Provocative ‘DTF’ Local-Focused Ad Campaign Lifted Its Social Media Presence By 50 Percent
“We’ve been running the DTF campaign in a handful of cities, but the messaging is always tweaked and targeted to reflect local sensibilities,” says CMO Melissa Hobley.
Eliminating straws is a win for both the environment and Starbucks, writes Skyhook CEO Craig Waggy.