10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from influencer marketing trends to coverage of Voice Summit.

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. Good For Groups: Yelp Partners With Gather Events Platform For Restaurant Events Reservations, Planning

“Our partnership with Gather is part of our accelerating transactions on Yelp helping to deliver on our mission to connect people with great local businesses,” says Yelp SVP Chad Richard.

4. How LEGO’s Amazon Skill Duplo Represents Creative Building Blocks For Retailers

“Audio is one of those other senses that can be activated when parents and their children build things with a Lego set, and it’s completely uninterrupted and complementary to the building experience,” said LEGO’s James Poulter at the Voice Summit.

3. Voice Summit 2018: Voice Will Be Consumers’ Preferred Shopping Method Within Five Years

“The projections we’ve seen show that voice commerce is going to grow 20-fold from $2 billion to $40 billion in the next four years,” says The Mars Agency’s Ethan Goodman.

2. Instagram Is The Leading Platform For Influencer Marketing Globally

Almost 90 percent of influencers worldwide are using the platform for more influencer campaigns than they did a year ago. Here’s what marketers need to know.

1. Yext Launches Integration With Amazon Alexa

As a result, businesses can now feed their digital knowledge directly to Alexa — a big step in an increasingly voice-first world.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.