10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from influencer marketing trends to coverage of Voice Summit.
GeoMarketing’s Link Picks Of The Week:
- Uber partners with Cargo to help drivers make money by selling stuff to riders — Megan Rose Dickey, TechCrunch
- One Thing Amazon Didn’t Mention In Its Q2 Release Could Be A Real Game Changer— Andria Cheng, Forbes
- A tale of two retail experiences: Whole Foods and Apothecarium — Jeremiah Owyang, Medium
- Best Buy Should Be Dead, But It’s Thriving in the Age of Amazon— Susan Berfield & Matthew Boyle, Bloomberg
- Google shows ‘People also search for’ suggestions in ad results, too— Ginny Marvin, Search Engine Land
Top Stories of the Week:
5. Good For Groups: Yelp Partners With Gather Events Platform For Restaurant Events Reservations, Planning
“Our partnership with Gather is part of our accelerating transactions on Yelp helping to deliver on our mission to connect people with great local businesses,” says Yelp SVP Chad Richard.
“Audio is one of those other senses that can be activated when parents and their children build things with a Lego set, and it’s completely uninterrupted and complementary to the building experience,” said LEGO’s James Poulter at the Voice Summit.
“The projections we’ve seen show that voice commerce is going to grow 20-fold from $2 billion to $40 billion in the next four years,” says The Mars Agency’s Ethan Goodman.
Almost 90 percent of influencers worldwide are using the platform for more influencer campaigns than they did a year ago. Here’s what marketers need to know.
As a result, businesses can now feed their digital knowledge directly to Alexa — a big step in an increasingly voice-first world.