10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from Amazon Prime Day recap to what brands need to know about the emerging voice-first era.

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. McDonald’s Owns ‘Quick And Easy’ Among QSR Customers — Rivals Need To Look Other Values To Compete

“Rather than follow McDonald’s into value and convenience and fight them at their own game, other chains should consider hanging their hat on some of the other drivers that matter with QSR consumers,” says an analysis by Sense360’s Eli Pornoy.

4. Amazon Prime Day: Major Retail Poised For A Slowdown

Even as Amazon expands its own use of physical storefronts, the Prime Day discounts it presents continue to represent a challenge to retail brands, says Foursquare’s Sarah Spagnolo.

3. How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11

The chain’s Free Slurpee Day promotion generated an increase in market share — and surprising sales success.

2. How Marketers Can Customize ‘Purpose-Driven Marketing’ By Consumer — And Channel

‘Customers engage with media in different ways even as the brand stays consistent,’ HP’s Carmen True explains. ‘What makes an experience useful and engaging person by person, platform by platform?’

1. What Brands Need To Know About The Emerging Voice-First Era

“If you’re not discoverable via Alexa or Google, then you’re going to have big issues, because somebody is going to be discoverable – and it could be your rival,” says Modev’s Pete Erickson ahead of next week’s Voice Summit.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.