10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from Amazon Prime Day recap to what brands need to know about the emerging voice-first era.
GeoMarketing’s Link Picks Of The Week:
- Google expanding store visitation and local conversion reporting — Greg Sterling, Search Engine Land
- Amazon, Alibaba And Nike All Point To The Next Innovation In Retail: Personalized Physical Spaces— Chris Walton, Forbes
- How Amazon’s expanding U.S. brick-and-mortar footprint stacks up against other big retailers — Nat Levy, Geek Wire
- Glass phones are about to get really, really cool— Karissa Bell, Mashable
- Google shows ‘People also search for’ suggestions in ad results, too— Ginny Marvin, Search Engine Land
Top Stories of the Week:
5. McDonald’s Owns ‘Quick And Easy’ Among QSR Customers — Rivals Need To Look Other Values To Compete
“Rather than follow McDonald’s into value and convenience and fight them at their own game, other chains should consider hanging their hat on some of the other drivers that matter with QSR consumers,” says an analysis by Sense360’s Eli Pornoy.
Even as Amazon expands its own use of physical storefronts, the Prime Day discounts it presents continue to represent a challenge to retail brands, says Foursquare’s Sarah Spagnolo.
The chain’s Free Slurpee Day promotion generated an increase in market share — and surprising sales success.
“If you’re not discoverable via Alexa or Google, then you’re going to have big issues, because somebody is going to be discoverable – and it could be your rival,” says Modev’s Pete Erickson ahead of next week’s Voice Summit.