10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from surviving the 'retail apocalypse' to what Google Maps' new explore feature means for marketers.

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. PlaceIQ: Making Location Data The Essential ‘Building Blocks’ For Marketing Decisions

‘Instead of using it just to inform media decisions, we’re seeing extremely advanced use cases for location data that are completely separate from media,’ says Place IQ CEO Duncan McCall.

4. What Google Maps’ Explore Feature Means For Local Search Marketing

“With this new addition to Google Maps, its now even more important that businesses are managing their reputation,” says Yext’s David “Rev” Ciancio.

3. Here’s What Inspires Millennials To Join A Loyalty Program

In the on-demand era, convenience and customization are key.

2. Surviving the Retail Apocalypse

Foursquare’s how-to guide for designing the Mall of the Future.

1. Are Local TV Advertisers Ready For Location-Based Ad Targeting?

“Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households,” says VP Ryan Horn.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.