10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from surviving the 'retail apocalypse' to what Google Maps' new explore feature means for marketers.
GeoMarketing’s Link Picks Of The Week:
- Google expanding store visitation and local conversion reporting — Greg Sterling, Search Engine Land
- Amazon Alexa may be better at selling you things, but Google is more likely to understand you, say ad industry insiders— Michelle Castillo, CNBC
- Mapping buildings with help from machine learning — Mark Wronkiewicz, Medium
- Apple’s Shortcuts will flip the switch on Siri’s potential— Matthew Cassinelli, TechCrunch
- Why You Can’t Really Trust Negative Online Reviews— Caroline Beaton, The New York Times
Top Stories of the Week:
‘Instead of using it just to inform media decisions, we’re seeing extremely advanced use cases for location data that are completely separate from media,’ says Place IQ CEO Duncan McCall.
“With this new addition to Google Maps, its now even more important that businesses are managing their reputation,” says Yext’s David “Rev” Ciancio.
In the on-demand era, convenience and customization are key.
Foursquare’s how-to guide for designing the Mall of the Future.
“Addressable Geo-Fencing can be used both as a stand-alone tactic and to improve the results of addressable TV campaigns, direct mail campaigns, and other marketing efforts that target specific households,” says Simpli.fi VP Ryan Horn.