10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from surviving the 'retail apocalypse' to why influencer marketing is even more vital for B2B.
GeoMarketing’s Link Picks Of The Week:
- Apple’s expansive new Seattle store seeks to keep brick-and-mortar relevant — Benjamin Romano, The Seattle Times
- A Case for the Internet: Hassell v. Bird— Aaron Schur, Yelp Blog
- Gannett closes $130M acquisition of Boston digital marketing firm — Drew Hansen, Washington Business Journal
- Yelp Can’t Be Forced to Remove Defamatory Reviews, Court Says— Edvard Pettersson, Bloomberg
- Why You Can’t Really Trust Negative Online Reviews— Caroline Beaton, The New York Times
Top Stories of the Week:
In recent years social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit, writes Richard Wong.
Foursquare’s how-to guide for designing the Mall of the Future.
Despite Amazon’s own success with Prime Day, competing retailers and brands selling on Amazon are also finding ways to capitalize during this emerging shopping event and beyond, says eMarketer.
‘Sound is our fastest sense,’ says Pandora’s Lauren Nagel. ‘It’s hard-wired into us, and that’s also the driver of its cognitive simplicity.’
1. Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable
Why aim audio ads at smart speakers now? “Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia.