10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from surviving the 'retail apocalypse' to why influencer marketing is even more vital for B2B.

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. Why Influencer Marketing is Unique and Even More Vital for B2B Marketers

In recent years social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit, writes Richard Wong.

4. Surviving the Retail Apocalypse

Foursquare’s how-to guide for designing the Mall of the Future.

3. Amazon Prime Day Set For July 16 — What Does It Mean For Retail?

Despite Amazon’s own success with Prime Day, competing retailers and brands selling on Amazon are also finding ways to capitalize during this emerging shopping event and beyond, says eMarketer.

2. Building A Brand Voice: Why Sonic Identity Matters For Marketers Today

‘Sound is our fastest sense,’ says Pandora’s Lauren Nagel. ‘It’s hard-wired into us, and that’s also the driver of its cognitive simplicity.’

1. Adobe Advertising Cloud Teams With TuneIn To Prove Targeted Audio Ads Via Smart Speakers Is Scalable

Why aim audio ads at smart speakers now? “Almost 80 percent of audio is consumed in places that visual media can’t reach users,” says Adobe Advertising Cloud’s Siddhant Bhatia.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.