10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from the evolution of voice search and advertising to what you may have missed at Cannes Lions.

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. Voice Search Is Here — But Ad Formats Will Need To Evolve

‘As search publishers ramp-up voice search and results, there will be a period of testing for the right ad formats within voice content,’ says Philip Smolin, chief strategy officer at Amobee. ‘It will likely be equivalent to what we experienced with web search.’

4. How Simpli.Fi Geo-Fenced The NBA Finals

Live sporting events such as the NBA Finals are a hot spot for marketers,” says Simpli.Fi CEO Frost Prioleau. “Rather than shelling out large budgets to get in front of fans on TV, companies of all sizes [can] leverage mobile location data in order to target fans across devices and at certain locations.”

3. How Kraft Heinz Blended Video Ads, Influencer Marketing To Boost Sales For Kraft Mac & Cheese

A Kraft Heinz survey found that 75 percent of Millennial moms said they sometimes swear in front of their kids. “We thought, ‘This is such a great, interesting moment, and we can use it to do something that will resonate with her,'” says Michelle St Jacques, Kraft Heinz’s head of brand & innovation, in a conversation at Cannes Lions.

2. Cannes Lions: 5 Major Takeaways from 2018

Verve CEO Tom Kenney offers his take on what you may of have missed at Cannes this year.

1. ‘IHOb’ Buzz Was A Hit With Men, But Shows IHOP Struggling With Women

IHOP is looking at a broader strategy than just being recognized for having burgers. The underlying message by promoting burgers is that IHOP wants to be known more more than just breakfast, which is what pancakes can be viewed as an emblem for.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.