10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from the evolution of voice search and advertising to what you may have missed at Cannes Lions.
GeoMarketing’s Link Picks Of The Week:
- The future of maps: Cartography in the 21st century — Marianna Cerini, CNN
- Google’s Robot Reservationist Is Unnervingly Good— Daniela Galarza, Eater
- Microsoft brings Visual Search to smartphones — and it’s a mixed bag — Kyle Wiggers, VentureBeat
- StreetCred is building a blockchain-based marketplace for location data— Anthony Ha, TechCrunch
- Why You Can’t Really Trust Negative Online Reviews— Caroline Beaton, The New York Times
Top Stories of the Week:
‘As search publishers ramp-up voice search and results, there will be a period of testing for the right ad formats within voice content,’ says Philip Smolin, chief strategy officer at Amobee. ‘It will likely be equivalent to what we experienced with web search.’
Live sporting events such as the NBA Finals are a hot spot for marketers,” says Simpli.Fi CEO Frost Prioleau. “Rather than shelling out large budgets to get in front of fans on TV, companies of all sizes [can] leverage mobile location data in order to target fans across devices and at certain locations.”
A Kraft Heinz survey found that 75 percent of Millennial moms said they sometimes swear in front of their kids. “We thought, ‘This is such a great, interesting moment, and we can use it to do something that will resonate with her,'” says Michelle St Jacques, Kraft Heinz’s head of brand & innovation, in a conversation at Cannes Lions.
Verve CEO Tom Kenney offers his take on what you may of have missed at Cannes this year.
IHOP is looking at a broader strategy than just being recognized for having burgers. The underlying message by promoting burgers is that IHOP wants to be known more more than just breakfast, which is what pancakes can be viewed as an emblem for.