10 Things To Know About Online-To-Offline Marketing This Week
Our most popular news items over the last seven days featuring iQuanti, World Cup, Amazon Alexa and Marriott, Facebook, and SEO with Early Bird Digital Marketing.
GeoMarketing’s Link Picks Of The Week:
- Microsoft reportedly working on rival Amazon Go tech for cashier-free stores
27 — Tom Warren, The Verge
- People are ditching Subway, and franchisees expect a wave of store closures — here’s what went wrong— Kate Taylor, Business Insider
- Microsoft brings Visual Search to smartphones — and it’s a mixed bag — Kyle Wiggers, VentureBeat
- StreetCred is building a blockchain-based marketplace for location data— Anthony Ha, TechCrunch
- Why You Can’t Really Trust Negative Online Reviews— Caroline Beaton, The New York Times
Top Stories of the Week:
Right now is the best time to get ahead by building content that caters to the way users are searching via a voice search, says iQuanti Senior Manager of Search Strategy Michael Bertini.
The World Cup audience may be more receptive to messages from grocery chains, meal-kit services, and the like.
“Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, VP for Customer Experience Innovation at Marriott International, Alexa For Hospitality’s launch partner.
The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing, writes Richard Wong.
With competition for the top spots fierce, Early Bird Digital Marketing’s Sherry Bonelli presents three SEO strategies marketers should add to their search engine optimization arsenal.