10 Things To Know About Online-To-Offline Marketing This Week

Our most popular news items over the last seven days featuring iQuanti, World Cup, Amazon Alexa and Marriott, Facebook, and SEO with Early Bird Digital Marketing.

GeoMarketing’s Link Picks Of The Week:

Top Stories of the Week:

5. How Should Marketers Approach Voice Activation Right Now?

Right now is the best time to get ahead by building content that caters to the way users are searching via a voice search, says iQuanti Senior Manager of Search Strategy Michael Bertini.

4. World Cup Fans Are 6x More Likely To Care About Health And Wellness

The World Cup audience may be more receptive to messages from grocery chains, meal-kit services, and the like.

3. What Amazon’s ‘Alexa For Hospitality’ Means For Hotels, Guests, And Marketers

“Marriott has a long track record of innovating for our guests, and we’re thrilled to be among the first to offer Alexa for Hospitality,” said Jennifer Hsieh, VP for Customer Experience Innovation at Marriott International, Alexa For Hospitality’s launch partner.

2. Influencer Marketing is Going Mainstream With Facebook’s Upcoming Influencer Tool

The world’s largest social network just sent a clear signal that the future of advertising on its platform is in influencer marketing, writes Richard Wong.

1. Site Ranking Strategies: 3 SEO Boosting Tactics to Use On Your Site

With competition for the top spots fierce, Early Bird Digital Marketing’s Sherry Bonelli presents three SEO strategies marketers should add to their search engine optimization arsenal.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.