10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from why consumers are streaming more video to the real purpose of IHOP's 'IHOb' branding stunt.
GeoMarketing’s Link Picks of the Week:
- How Maps Became The New Search Box — Jessi Hempel, Wired
- Google Home now understands up to three queries at a time w/ smarter command support— Ben Schoon, 9to5Google
- Marriott CEO on Tech Giants: ‘We Are in an Absolute War for Who Owns the Customer’ — Deanna Ting, Skift
- Snapchat launches privacy-safe Snap Kit, the un-Facebook platform— Josh Constine, TechCrunch
- CPG Brands Are Leveling The Playing Field By Bringing This Digital Tool Into Brick-And-Mortar Retail— Andria Cheng, Forbes
Top Stories of the Week:
And a majority of consumers prefer free, ad-supported live streaming.
The heightened level of awareness and regulation — like GDPR — is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks’ Hilmi Ozguc has some thoughts on next steps for marketers.
3. Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks
“We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview,” says Placed CEO David Shim.
“Let’s be truthful, the general public wasn’t talking about IHOP, but now they are,” says ShopAdvisor’s Bill McLaughlin. “It’s interesting that they are still revealing details in pieces to keep the interest up.”
1. How Barnes & Noble College CMO Lisa Malat Stays Focused On ‘Back To School’ Even During Summer Break
“While students in primary school are focused on summer, many college students – especially incoming freshman – are already in back-to-school mode,” Malat says.