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10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from why consumers are streaming more video to the real purpose of IHOP's 'IHOb' branding stunt.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. 67 Percent Of Consumers Worldwide Have Live-Streamed Video

And a majority of consumers prefer free, ad-supported live streaming.

4. For the Best Location Data, Just Ask

The heightened level of awareness and regulation — like GDPR — is already having an impact on companies that collect, sell or use consumer location data. Swirl Networks’ Hilmi Ozguc has some thoughts on next steps for marketers.

3. Placed Expands Store Visit Attribution To TV, Offers Free Preview To Hundreds Of Brands, Networks

“We’re skipping the crawl and walk stages of product adoption, and jumping right to run with this preview,” says Placed CEO David Shim.

2. Will ‘IHOb’ Publicity Stunt Expand IHOP Visits Beyond Breakfast?

“Let’s be truthful, the general public wasn’t talking about IHOP, but now they are,” says ShopAdvisor’s Bill McLaughlin. “It’s interesting that they are still revealing details in pieces to keep the interest up.”

1. How Barnes & Noble College CMO Lisa Malat Stays Focused On ‘Back To School’ Even During Summer Break

“While students in primary school are focused on summer, many college students – especially incoming freshman – are already in back-to-school mode,” Malat says.