10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from the future of voice control to what brands can learn from Target's recent earnings.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Brands Spend An Average Of $23 To Drive Each Store Visit

In-app ads appear the most effective at driving foot traffic, according to a new report from Cuebiq.

4. What Brick-And-Mortar Brands Can Learn From Target’s Recent Earnings

Target’s performance may have fallen short of investors’ hopes, but its Q1 earnings showed movement in the right direction.

3. The Future Of Voice Control: Amazon Echo Exceeds 30 Million Devices Installed

The role played by voice-activated smart speakers in the home continues to expand, according to Mary Meeker’s 2018 Internet Trends report.

2. How Branded Restaurants Group Makes The Most Out Of Influencer Marketing

“There are people who have millions of followers, and they’re not really the people that we’re looking for,” says Branded Restaurants’ Julie Zucker.

1. Are Brands Wasting Ad Spending Due To Poor Location Targeting?

Chipotle may “waste” an estimated 27 percent of their impressions if they target entire market areas where they have franchises. Some other brands are wasting a lot more, says PlaceIQ’s Drew Breunig.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.