10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from the future of voice control to what brands can learn from Target's recent earnings.
GeoMarketing’s Link Picks of the Week:
- How Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints — Ann-Marie Alcántara, Adweek
- Will Skipping H2 Tags Affect Your SEO?— Jenny Halasz, Search Engine Journal
- Waze for iOS is finally coming to Ford cars — Sean O’Kane, The Verge
- The U.S. Mall Landscape Is Evolving to Include More Food, Flexibility And Diverse Anchors— Deborah Weinswig, Forbes
- CPG Brands Are Leveling The Playing Field By Bringing This Digital Tool Into Brick-And-Mortar Retail— Andria Cheng, Forbes
Top Stories of the Week:
In-app ads appear the most effective at driving foot traffic, according to a new report from Cuebiq.
Target’s performance may have fallen short of investors’ hopes, but its Q1 earnings showed movement in the right direction.
The role played by voice-activated smart speakers in the home continues to expand, according to Mary Meeker’s 2018 Internet Trends report.
“There are people who have millions of followers, and they’re not really the people that we’re looking for,” says Branded Restaurants’ Julie Zucker.
Chipotle may “waste” an estimated 27 percent of their impressions if they target entire market areas where they have franchises. Some other brands are wasting a lot more, says PlaceIQ’s Drew Breunig.