10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from Pandora's ad tech acquisition to straight talk about GDPR's impact on mobile marketing in Europe.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Geo 101: What Are Earcons?

The way a brand sounds — even in the smallest moments — is an important part of identity today.

4. Influencer Marketing: How to Use Influencers to Market Your Business

71 percent of consumers are more likely to make a purchase based on social media referrals. Sherry Bonelli details how to use that to your advantage.

3. Pandora Acquires Digital Audio Ad Tech Platform AdsWizz For $145 Million

The move will improve Pandora’s ad capabilities to better serve publishers and brands worldwide, according to CEO Robert Lynch.

2. Mastercard Taps Mapping Data Visualizer Carto To Power Retail Partners’ Location Insights

Mastercard and and Carto have developed a packaged mapping solution to inform retail and real estate decision-makers on Site Selection, Property Valuation and Marketing and Urban Planning.

1. Radical Transparency: Straight Talk About GDPR’s Impact on Mobile Marketing in Europe

Verve CEO Tom Kenney assesses what GDPR means for the major data players — i.e., Google and Facebook — and the smaller ones.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.