10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from Tinder's place-based dating test to what businesses need to know about managing reviews.
GeoMarketing’s Link Picks of the Week:
- Who’s Winning the Self-Driving Car Race? — David Welch and Elizabeth Behrmann, Bloomberg
- Is “Near Me” SEO Moving Farther Away?— Andrew Shotland, Local SEO Guide
- Waze for iOS is finally coming to Ford cars — Sean O’Kane, The Verge
- Is Sound Design The Next Frontier For Branding?— Will Burns, Forbes
- A Leaked Look At Facebook’s Search Engine For Influencer Marketing— Josh Constine, TechCrunch
Top Stories of the Week:
“Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas.
90 percent of people say that online reviews influence their purchase decisions. Here’s how to put your best (digital) foot forward.
“Watson Advertising needs a fearless leader who will inspire sellers to think differently and find creative ways to secure new business, and I can think of no one who fits this description better than Jeremy Hlavacek,” says CRO Carrie Seifer.”
Tinder Places is designed to connect the dating app users with potential matches who love the same spots.
“The convenience store industry is the only growing sector in retail with more than forty million Americans making a purchase every single day,” Grossman says. “There’s a massive opportunity for brands to own and influence the path to purchase.”