10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from Tinder's place-based dating test to what businesses need to know about managing reviews.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. NinthDecimal Visit Metrics Promises Greater Ease For SMBs To Access Foot Traffic Attribution

“Visit Metrics was built in direct response to CMOs, heads of research, and agency account teams telling us what they need to take foot traffic measurement to the next level,” says NinthDecimal President David Staas.

4. Geo 101: What Businesses Need To Know About Managing Reviews

90 percent of people say that online reviews influence their purchase decisions. Here’s how to put your best (digital) foot forward.

3. Watson Advertising Promotes Jeremy Hlavacek Sales Head

“Watson Advertising needs a fearless leader who will inspire sellers to think differently and find creative ways to secure new business, and I can think of no one who fits this description better than Jeremy Hlavacek,” says CRO Carrie Seifer.”

2. Tinder Tests Place-Based Dating Feature With Foursquare, Mapbox

Just in Time for Valentine’s Day: How Digital Ads Target Couples in the Same Household

Tinder Places is designed to connect the dating app users with potential matches who love the same spots.

1. GasBuddy Hires Waze Vet Jordan Grossman To Lead Ads Sales Efforts, Solidify Location Focus

“The convenience store industry is the only growing sector in retail with more than forty million Americans making a purchase every single day,” Grossman says. “There’s a massive opportunity for brands to own and influence the path to purchase.”

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.