10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from Uber drone delivery to how to avoid influencer marketing pitfalls.
GeoMarketing’s Link Picks of the Week:
- Who’s Winning the Self-Driving Car Race? — David Welch and Elizabeth Behrmann, Bloomberg
- 5 Ways GDPR Will Change Your World— Shelly Palmer, blog post
- On the Menu at Papa John’s: Yet Another CMO — Jessica Wohl, Ad Age
- The U.S. Mall Landscape Is Evolving to Include More Food, Flexibility And Diverse Anchors— Deborah Weinswig, Forbes
- Our Campaign to Save the Internet— Foursquare’s Jeff Glueck & Dennis Crowley, Medium
Top Stories of the Week:
“The business intelligence suite offers at-a-glance dashboards showing both past performance and trend analysis which helps restaurants manage their operations, adjust their staffing schedules, and tailor their marketing efforts – all in real time,” says Prasad Gune, OpenTable SVP of Product.
If it sounds too ‘sci-fi,’ consider Delivery Econ 101: ‘As off-premise dining grows across the country, it becomes less economical for a delivery driver to spend 20+ minutes making a delivery for a $10 burger and fries,” says Yext’s Lee Zucker.
“Based on Watson Advertising’s footfall studies around severe weather, we have seen an 80 percent increase in store traffic the day before a severe event, and a 20 percent increase in traffic for the 7 days following an event,” says Adrienne Beck, VP/Head of Sales Strategy, Watson Advertising.
92 percent of buyers trust an influencer more than they would an advertisement. Here’s how marketers can start making the most of it.
1. Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed
Apps are an important data source and communication channel for brands. So how do they drive downloads — or boost engagement elsewhere?