10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from how using stock photos on Instagram can drive traffic to why AR/VR is more than 'just' a creative ad format.
GeoMarketing’s Link Picks of the Week:
- Sydney property developers are building Amazon Alexa right into new apartments — Stephen Lambrechts, Tech Radar
- Google rolls out reviews for Assistant actions and apps— Rita El Khoury, Android Police
- Geo-Targeted Ad Campaigns are the New Gold Standard for Local Politicians — Samuel Edwards, Entrepreneur
- This 22-year-old college student makes $10,000 a month off Amazon’s Alexa— Ali Montag, CNBC
- The state of self-driving car laws across the U.S.— Jack Karsten and Darrell West, Brookings Blog
Top Stories of the Week:
A picture may generally be worth a thousand words — but can they be worth hundreds of store visits? And in this age of social media authenticity, can old-fashioned stock photos be worth anything? Tyler Walch makes his case.
4. Oath’s Sarah Martinez: AR/VR Is More Than A Creative Ad Format – It’s Transforming The Retail Experience
“Pottery Barn and The Home Depot both saw an average of 2+ minutes interacting with their new AR ads,” says Martinez. “Compare this to the standard engagement time of 13.14 seconds.”
“We reviewed data from diner reservations and saw a dramatic rise in people looking to dine immediately,” says OpenTable SVP Prasad Gune. “Based on this insight, we have redesigned our app experience to cater to this trend.”
Real-time promotions that emphasize store offerings matter too, according to a foot traffic report from GasBuddy and Cuebiq.
1. Google My Business API Update Enhances Digital Knowledge Management Tools For Agencies And Platform Partners
The latest API features merchant description, opening date, and offers posts that help businesses provide relevant information to customers looking for their business on Google Maps and Search.