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10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from how using stock photos on Instagram can drive traffic to why AR/VR is more than 'just' a creative ad format.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How Using Stock Photos On Instagram Can Drive Store Traffic

A picture may generally be worth a thousand words — but can they be worth hundreds of store visits? And in this age of social media authenticity, can old-fashioned stock photos be worth anything? Tyler Walch makes his case.

4. Oath’s Sarah Martinez: AR/VR Is More Than A Creative Ad Format – It’s Transforming The Retail Experience

“Pottery Barn and The Home Depot both saw an average of 2+ minutes interacting with their new AR ads,” says Martinez. “Compare this to the standard engagement time of 13.14 seconds.”

3. OpenTable App Redesign Emphasizes ‘On-The-Go’ Consumers And Same-Day Discovery

“We reviewed data from diner reservations and saw a dramatic rise in people looking to dine immediately,” says OpenTable SVP Prasad Gune. “Based on this insight, we have redesigned our app experience to cater to this trend.”

2. Loyalty Programs Lead To More Foot Traffic For Gas Stations, Convenience Stores

Real-time promotions that emphasize store offerings matter too, according to a foot traffic report from GasBuddy and Cuebiq.

1. Google My Business API Update Enhances Digital Knowledge Management Tools For Agencies And Platform Partners

The latest API features merchant description, opening date, and offers posts that help businesses provide relevant information to customers looking for their business on Google Maps and Search.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of GeoMarketing.com. A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.