10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from how Uber combated ad fraud to Domino's outdoor delivery rollout.
GeoMarketing’s Link Picks of the Week:
- Pizza Unchained: Tech Startup Slice Helps Local Pizzerias Get Online And Fight Back Against Domino’s — Amy Feldman, Forbes
- Mapillary raises $15 million to boost its digital mapping for self-driving vehicles— Chris O’Brien, VentureBeat
- What’s Next for RFPs? — eMarketer
- Even As Amazon Lurks, Drugstores Look To Bricks And Mortar— Bruce Japsen, Forbes
- Nordstrom’s New York Store Is Like Shopping Online—Only in Real Life— Cam Wolf, GQ
Top Stories of the Week:
“Who’s causing ad fraud? It’s not 15 year-old kids or Russian bots — it’s large agencies and networks,” Kevin Frisch, head of Driver & Rider Acquisition at Uber, told MMA Impact attendees.
Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts.
The delivery expansion shows both a commitment to expanding new services as well as using exclusively digital means to do so.
“When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence,” says Placed CEO David Shim.
“We are going to put our work around Movement Science into the hands of participants from small and mid-size businesses on up,” Fruehan says. “In an important sense, we are now talking about the democratization of their marketplace.”