10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from Foursquare's expanded SMB offerings to using Google My Business features to beat competitors.
GeoMarketing’s Link Picks of the Week:
- Foursquare’s President Starts New Early-Stage Venture — Polina Marinova, Fortune
- Google is officially testing ‘more results’ button to load more search results— Barry Schwartz, Search Engine Land
- Voice Payments Aren’t Mainstream (Yet) — Krista Garcia, eMarketer
- Pizza Unchained: Tech Startup Slice Helps Local Pizzerias Get Online And Fight Back Against Domino’s— Amy Feldman, Forbes
- Instagram makes Stories advertising easier with automatic full-screen support— Greg Finn, MarketingLand
Top Stories of the Week:
The more you use GMB’s features to promote your business, the more likely it is you will engage potential customers — and that your business will show up in search rankings, writes Steady Demand’s Ben Fisher.
Leveraging a mix of data and cross-design, the e-commerce designer apparel purveyor is acquiring new users across channels in its second decade of life.
“The goal for marketers is to recognize that storytelling in voice will be held to a higher standard,” says Publicis Media SVP Vanessa Evans, who authored a report on “The Rise of Voice.”
“When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence,” says Placed CEO David Shim.
“Places API for Start-Ups, which opens our industry-leading technology to small- to medium-sized companies with commercial use cases, at an affordable price point,” says Foursquare VP Peter Krasniqi.