10 Things To Know About Online-To-Offline Marketing This Week

Our top stories and links from around the web this week, from Foursquare's expanded SMB offerings to using Google My Business features to beat competitors.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. How To Optimize Your Google My Business Listing: Using GMB Features to Beat Competitors

The more you use GMB’s features to promote your business, the more likely it is you will engage potential customers — and that your business will show up in search rankings, writes Steady Demand’s Ben Fisher.

4. How Rue La La Designs A Consistent Shopping Experience Across Mobile, Desktop, And In-App

Leveraging a mix of data and cross-design, the e-commerce designer apparel purveyor is acquiring new users across channels in its second decade of life.

3. What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Impact Advertising?

“The goal for marketers is to recognize that storytelling in voice will be held to a higher standard,” says Publicis Media SVP Vanessa Evans, who authored a report on “The Rise of Voice.”

2. Yes, Digital Advertising’s Viewability Problem Does Impact Store Visits

“When a viewable impression improves store visits rates by over 50 percent, it no longer becomes a nice to have, but a must have for any marketer with an offline presence,” says Placed CEO David Shim.

1. Foursquare Unveils Places API, Expands Location Data Services To Startup Apps And SMBs

“Places API for Start-Ups, which opens our industry-leading technology to small- to medium-sized companies with commercial use cases, at an affordable price point,” says Foursquare VP Peter Krasniqi.