10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from Foursquare's analysis of store closings to marketing takeaways from Super Bowl LI.
GeoMarketing’s Link Picks of the Week:
- Lyft has hired the head of Google Street View to lead its mapping team — Johana Bhuiyan, Recode
- Swirl Launches Direct Facebook Integration for Online-to-Offline Attribution— Stephanie Miles, Street Fight
- Square for Retail aims to be the only store software most shop owners need — Darrell Etherington, TechCrunch
- Approaching The Bullseye: Target’s First-Party Data Play — James Hercher, Adexchanger
- 56% of U.S. shopping done in physical stores— Jacqueline Renfrow, FierceRetail
Top Stories of the Week:
Think beauty brands don’t have a tie-in to the big game? Think again. This year’s event brought lessons for everyone.
Live video and personalized ad formats are on the rise in 2017.
Alphabet, Google’s parent, wants to focus more on the essentials of location and marketing, and satellite imaging is strictly peripheral.
‘As a second generation CEO my goal is to future-proof Cosabella,’ said the company’s chief Guido Campello on crafting an omnichannel strategy with Emarsys.
Foursquare asks: When a large retailer closes stores in a vicinity, where do its shoppers go? Location data suggests that direct competitors aren’t necessarily the winners.