10 Things To Know About Online-To-Offline Marketing This Week

All the location news this week, from Foursquare's analysis of store closings to marketing takeaways from Super Bowl LI.

GeoMarketing’s Link Picks of the Week:

Top Stories of the Week:

5. Three Mobile Marketing Takeaways From Super Bowl LI

Think beauty brands don’t have a tie-in to the big game? Think again. This year’s event brought lessons for everyone.

4. Geo 101: How To Improve Your Social Media Marketing

Live video and personalized ad formats are on the rise in 2017.

3. Why Google Sold Satellite Imaging Unit Terra Bella To Planet Labs

Alphabet, Google’s parent, wants to focus more on the essentials of location and marketing, and satellite imaging is strictly peripheral.

2. Lingerie Brand Cosabella Credits Artificial Intelligence With 60 Percent Revenue Jump

‘As a second generation CEO my goal is to future-proof Cosabella,’ said the company’s chief Guido Campello on crafting an omnichannel strategy with Emarsys.

1. Three Ways Macy’s, Kmart And Other Store Closings Shape Shoppers’ Future Choices

Foursquare asks: When a large retailer closes stores in a vicinity, where do its shoppers go? Location data suggests that direct competitors aren’t necessarily the winners.

About The Author
Lauryn Chamberlain Lauryn Chamberlain @laurynchamberla

Lauryn Chamberlain is the Associate Editor of A New York City based journalist, she specializes in stories related to retail, dining, hospitality, and travel.