10 Things To Know About Online-To-Offline Marketing This Week
Our top stories and links from around the web this week, from how marketers can prepare for the voice-connected customer to the debut of IBM Watson's assistant.
GeoMarketing’s Link Picks of the Week:
- Google adding business descriptions in Google My Business & local panel — Barry Schwartz, Search Engine Land
- Google plans to boost Amazon competitors in search shopping ads— Daniel Cooper, Engadget
- Going Private Could Be The Best Thing To Ever Happen To Nordstrom — With One Big Caveat — Stephen P. Dennis, blog post
- Uncovering Instagram Bots With a New Kind of Detective Work—Sapna Maheshwari, The New York Times
- Etsy CEO: We are the voice of the new, digital Main St.— Melody Hahm, Yahoo Finance
Top Stories of the Week:
Marketers need to transition their brand from “voice-friendly” to “voice-focused,” writes Chatmeter CEO Collin Holmes.
Watson Assistant can be embedded in any “thing” – a car, hotel room, retail store, conference room and more – offering consumers new levels of convenience as they live, work and travel, says IBM Watson’s Kareem Yusuf.
“We have the building blocks right now,” said Amazon Alexa’s Oliver Messenger at a panel at SxSW. “Developers are going to surprise us with what they’ll be able to stitch together from voice activation.”
The Body Shop promotion with OUTFRONT Media is intended to get petitions against cosmetics testing on animals signed at its 3,000 global stores.
Instagram Stories usage has exploded, and brick and mortar stores especially have been creating unique ways to get in on the action – incentivizing both in-store and online purchases, writes Socialbakers’ Jordan Julian.